(CYPRESS, Calif.) - New for the 2013 holiday season, luxury fashion jewelry brand, Lafonn, has introduced new, state-of-the-art showcases and a new, branded bridal display program.
The showcases set a new standard for in store branded presentation, featuring specially designed LED track lighting bars and sharp, contemporary base lines with a black satin finish. The showcase design coincides with the jewelry brand’s commitment to excellence in quality and beautiful products, and comes in both tower and standard showcase options.
“Adding branded showcases to the Lafonn presentation has been an exciting project,” said Molly Wang, CEO of Lafonn. “Lafonn is the leader in our jewelry category; now the Lafonn experience will continue to impress the customer at each level of brand exposure.”
Jewelers now have the opportunity to create a Lafonn shop within their store.
Lafonn has also introduced a new bridal display program. The eye-catching displays take in-store branded presentation to a new level, featuring a luxurious leather finish in Lafonn’s signature dove grey color, 27 removable ring fingers, and branding plaque.
“Lafonn knows what today’s bride wants: stunning design and superior quality,” stated Rhett Hartzog, territory manager for Lafonn. “We are excited to showcase our top-selling bridal collection on a beautiful display that matches our design standards.”
The display is complimentary with the purchase of $3000 of Lafonn rings.