Offering a costume line with attractive price points is becoming essential to the majority of fine jewelry retailers across the US. Today’s generation is spending less of their hard-earned money on large purchases like diamonds or gemstones, and more on fashionable products they can wear every day. With high quality product, competitive price points and impactful color, Andrew Hamilton Crawford’s resin costume line gives retailers an opportunity for high margins and quick turnaround.
Consisting of hand-poured resin and rhodium-plated overlays, this unique jewelry line is known for their magnetic bangles and vivid array of color. Crawford’s design inspirations stem anywhere from wallpaper designs to the details in famous architecture, giving each piece its own little story. Most styles come in about 20 different colors, giving you a world of options for every age and season. Andrew Hamilton Crawford is proud of their easy ordering experience, in-stock inventory and exceptional customer service.
Offering a MSRP of $60-$200 creates an impulse factor that results in quick and easy decision making for today’s consumers. Whether the customer is self-purchasing or searching for a gift giving item, this lower end price point fits the bill.
“Coming from experience with my families’ chain of fine jewelry stores, when a woman comes in for a repair, she can purchase an $80 bracelet and walk right out of the store without calling her husband,” explains designer and president, Chad Crawford. “You have to constantly be thinking of ways to change and evolve if you are going to stay successful.”
Since introducing their rhodium-plated line, Crawford says numbers have sky-rocketed, inventory is rapidly moving, and business is booming. By introducing resin to your collection this upcoming season, you will position yourself to reap the benefits of a self-purchase product.
The distinctive collections of Andrew Hamilton Crawford are featured in over 300 stores worldwide. You can view their complete line at the August 3-5 SJTA Atlanta Jewelry Show in Booth 1018.
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