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Richline looks to licensing

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Richline Group, Inc. is taking steps to enhance its licensed jewelry offerings.

In support of a growing licensing business, Richline Brands has now secured an additional agreement to manufacture market and distribute jewelry under the brand American Greetings Design Studio, which features the beautiful greeting card artwork and sentiments of American Greetings Corporation.

Mark Hanna, CMO of Richline Group, explained that: “We have a long-standing history in the licensing business, and have recently seen a dramatic increase in the success of our offerings. With this new partnership and the appointment of Cindy Cohen Witting to Vice President of Licensing we are able to give this growing sector of Richline Brands - which currently includes relationships with Marie Claire and the NFL - the attention and resources it deserves.”

Cindy Cohen Witting commented that: “The timing of this new partnership and internal reorganization could not be better. We’ve had tremendous success with our current exclusive collections and will now be able to centralize our efforts as we seek to build new and expand existing licensing partnerships.”

“Our customers and end consumers alike have made it clear that licensed jewelry will play a central role in our future product assortments,” said Richline Group CEO, Dennis Ulrich.

“We feel confident that our merchandising, manufacturing capabilities, and robust distribution as well as a deep-rooted respect for brand integrity makes Richline Brands the ideal home for any notable brand looking to make inroads into the jewelry category.”

 
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