Last updateTue, 24 Apr 2018 8pm

JA announces recipient of GEM Award for Lifetime Achievement

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced that Larry Pelzel, Vice President and Divisional Merchandise Manager, Precious Jewels of Neiman Marcus, will be the recipient of the GEM Award for Lifetime Achievement at the 13th annual GEM Awards on January 9, 2015, at Cipriani 42nd St. in New York City.

The GEM Award for Lifetime Achievement is granted to an individual for an accumulated career’s worth of contributions to the fine jewelry and watch industry. Honorees set a standard of excellence that serves as an inspiration to industry colleagues.

“Larry has an eye for beautiful jewelry, a talent for discovering jewelry designers and an unwavering passion for the jewelry industry,” says Norman Miller, GEM Awards Chair. “His career is a shining example of everything the GEM Award for Lifetime Achievement stands for. We are honored to celebrate his contributions to the jewelry industry with this prestigious award.”

Larry has worked in the high-end luxury jewelry industry for over 34 years. Armed with a Marketing Degree from the University of North Texas, Pelzel understudied with some of the most highly regarded jewelers and designers, learning first-hand about goldsmithing, design, appraising, buying, selling and merchandising. He joined Neiman Marcus in 1980, and has since worked his way up from Sales Associate, Precious Jewels, to his current position of Vice President and Divisional Merchandise Manager, Precious Jewels. From Neiman Marcus’ flagship store in Dallas, he oversees all aspects of the Precious Jewels Division from buying, to the renowned in-house Design Studio, to promotions and advertising. In 2012, Pelzel was inducted into The Retailer Jewelers’ “Hall of Fame” by National Jeweler.

In addition to the GEM Award for Lifetime Achievement, JA will present GEM Awards for Design, Marketing & Communications and Media Excellence. The winners for each will be announced live at the ceremony, which is considered the “Academy Awards” of the jewelry industry.

For details on GEM Award nominees and to purchase tickets and sponsorship packages, visit www.jewelers.org/gemawards.