Veteran South Carolina jeweler dies at 75

Bill Roof 1941 - 2017 

Roof MayWilliam “Bill” Roof passed away suddenly on March 10, 2017 in Columbia, SC.  Roof was the second generation owner of Roof Jewelers, which was founded in 1943.

Bill was a self-taught watchmaker and jeweler with a natural gift for sales. He never met a stranger and would say with a smile “never mind what they want - sell ‘em what you’ve got.” Bill is survived by Pat, his wife of 56 years along with sons William and Patrick, (third generation owners) their wives and six grandchildren.