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Jewelers for Children Canister Program: Involve your customers and employees

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(NEW YORK) - The Jewelers for Children (JFC) Canister Program is a great way for your company to support JFC and to involve your employees and customers. You can earn seats to the Facets of Hope event from your canister collections. For every $500 that a company submits in canister donations in a year, they earn a dinner ticket to the event. This is a great reward to use with employees who truly adopt the canister program and work to increase contributions.

You can use the canister in a number of ways, including having your customers and employees drop money in, as well as using it for a collection site for your own matching contributions. Some successful ideas have included: inviting customers and employees to drop contributions into the JFC canister; performing minor services such as watchband sizing, jewelry cleaning, or gift wrapping for free, and ask that customers put a donation in the JFC canister in return; running a special promotion in which proceeds or a portion of the proceeds from a particular product or service go to JFC; conducting a special "JFC Week" (or month) in your store, during which time a portion of your sales proceeds go to the JFC; offering to match all customer contributions to the JFC canister with an equal donation of your own; offering to make a contribution to JFC for every $100 or $500 a customer spends in your store.

"Our first year in the program, we raised $1,000, which was enough to earn my wife and I two tickets to the Facets of Hope Dinner," Howard Hurwitz of Howard's Jewelry Center in Maple Heights, OH says. There, the couple listened to children on stage who told stories of dealing with cancer and other catastrophic diseases, and how they were helped by St. Jude Children's Research Hospital, one of the charities that JFC supports. "Our hearts were touched so deeply," says Hurwitz. "We have two healthy kids and a grandson; we realized that Jewelers for Children was the charity we wanted to put most of our efforts into."

In 2008, JFC raised over $ 150,000 from canister donations and more than two dozen jewelers attended the Facets of Hope event with tickets earned from their canister collections. The attractive canister and Plexiglas stand are available, free of charge, to anyone who would like to participate in the program. Simply contact JFC at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or 212-687-2949.

Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated nearly $32 million to programs benefiting children whose lives have been affected by illness, abuse, or neglect through our charity partners St. Jude Children's Research Hospital®, Autism Speaks, the Elizabeth Glaser Pediatric AIDS Foundation and the National CASA Association. JFC also provides support to the Make-A-Wish Foundation® of America, the Make-A-Wish Foundation International, the Santa-America Fund and the Juvenile Diabetes Research Foundation. This nationwide success is due to the continuing generosity of jewelry trade organizations, jewelry and watch manufacturing companies, jewelry retail stores, individual jewelry professionals, and jewelry consumers.

 
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