- Preparation of a compelling press release.
- Arrangements for photography, if needed.
- Distribution of the release to the trade press.
- Follow-up with editors to ensure the release has been received.
“MJSA members with a new product or service need a strong, to-the-point press release and crisp, attractive photography, to ensure their news stays top of mind with today’s busy trade press editors,” says David Cochran, MJSA president and CEO. “The association’s new service not only delivers both, but it takes the extra step of ensuring the editors receive and are made aware of the submissions.”
The press releases will be written by Peggy Jo Donahue, the former editor in chief of both JCK and Professional Jeweler magazines, who now provides media services to the jewelry industry and is MJSA’s director of public affairs. Photography is by Daniel Van Rossen, a well-known jewelry and gemstone photographer who shoots MJSA Journal’s striking covers. Van Rossen is fully insured and follows strict security procedures.
MJSA is making available these experts’ services at discounted prices - as low as $80 for a press release and $160 for six product photos.