Jewelers get continuous updating and technology upgrades, to ensure their websites remain stocked with high-quality jewelry and season-specific images and content
Along with customizing websites for jewelers using multiple template designs and themes, Avalon Solution features end-to-end e-commerce solutions tailored to fit a retailer’s specific needs. Among the many options: a secure shopping cart, product upload, over 5,000 diamond jewelry styles featured in high-quality multiple view images, branded promotional e-mails, a full selection of loose diamonds, and a customized designer jewelry and watch section.
“I’ve tried several different ways to produce an ongoing website, from hiring high-paid developers to building my own, but the maintenance always stopped me cold,” says Andy Koehn, owner of Koehn and Koehn Jewelers in
The diamond jewelry styles featured at Avalon’s websites for jewelers are through a partnership with Ashi Diamonds, a supplier of just-in-time bridal and fashion jewelry that specializes in servicing independent jewelers. Avalon is working with other key industry leading jewelry and watch brands to make available their best selling styles directly into retailers’ websites for selling. The loose diamonds are available through a partnership with Rapaport’s RapNet Diamond Feed.
“While a website will not replace the attraction of a brick and mortar store, it is an important tool for showcasing what jewelers have to offer 24/7,” says Pandya.
Study after study demonstrates that e-commerce has continued to explode in the past few years - despite the struggling economy. In fact, online sales in 2010 could reach approximately $176.9 billion, representing a 13% growth, according to Forrester Research’s
“Having a good website is an essential tool for any brick and mortar jewelry store to help them showcase their merchandise, attract new business, develop a strong long-term 24/7 relationship with their customers, and to make sure they have a share in this growing online market,” says Pandya.
Avalon Solution can have a jeweler’s new website up and running within 30 days, and stocked with a wide range of high-quality, up to date jewelry styles and designs from Ashi Diamonds’ collection. With the Product Upload module, jewelers can also stock their websites with their own existing inventory, including designer jewelry and watch brands. Loose diamond search utilizes Rapaport’s RapNet Diamond Feed, which connects to thousands of diamond suppliers and buyers around the world. Most customization, updates, customer and product management can be easily managed via Avalon’s easy-to-use Admin Section - all of which were designed with jewelers in mind.
The company also helps jewelers with search engine optimization (SEO), to improve page ranking when customers search for a local jewelry store online. Avalon will also link websites to YouTube, to display TV commercials, as well as to social networking sites such as Twitter and Facebook, to help build a retailer’s brand.
The service can take care of all the details surrounding the creation of a website, from domain registration and hosting, to integrating customer communication and personalized and branded online e-mails, to analyzing a website’s traffic and visitors. It also offers a suite of search engine marketing services, to ensure that jewelers reach customers with targeted marketing, so that when they are looking, their searches lead to Avalon jewelers’ sites.