“We were very pleased with the positive feedback we heard on the show floor,” said Carol Young, executive director, Southern Jewelry Travelers Association (SJTA), producers of the semi-annual Atlanta Jewelry Show. “Reports from exhibitors of solid business, coupled with buyer feedback on the show’s selection, educational offerings and services, are the best possible testimonials for the programs and promotions we launched for the March edition. And, we’re already using the great comments we’ve received to help fine-tune our offerings for the August 2010 show.”
“Our business is up and we’re here to buy more jewelry. This is such a friendly, relaxing show to work. And, we finally had the chance to meet eight vendors we’ve been working with for some time, but never met face-to-face. The show gave us the opportunity to put a face with the name and that’s wonderful,” said Joseph Grimes, Your Family Jeweler,
“We’ve found a lot of new products at price points that work for our store,” added Timothy and Karen Bounds, Mountain Jewelers,
Exhibitors were pleased with the show’s level of traffic and business.
“The Atlanta Show is a show with loyal customers who, no matter the state of the country, have always been very supportive of me and Stuller. The folks who attend the show are great, and it has always been a pleasure to do business with them. This year I saw folks who were young kids and now are running the business,” said Andy “The Tool Guy” Kroungold, Stuller, Inc.
“We’ve been absolutely slammed,” said A. J. Tosyali, Benchmark and Sara Blaine. “We’re delighted with the business we’re writing and the quality of buyer we’re seeing.”
“Normally, the Southern market is a bit tentative with a new product or line, but this show audience has embraced us from the beginning. This is our second Atlanta Jewelry Show and we’re getting plenty of new orders, as well as re-orders, and are very pleased with the pace of business we’re seeing,” said Paul-Philippe d’Auriac, CEO, Debbie Brooks.
“The show has exceeded our expectations. We’ve done phenomenal business and there were some points during the day when we could have used more hands working in the booth,” added Mary Finnegan, Kit Heath, Inc., a new exhibiting company in the show.
“Buyers are not just looking at this show, they’re here to buy. And, as long as there is value in what they’re seeing – especially in the bridal category, they’re buying. We’re also seeing customers starting to step-up price points and that’s a good sign,” said Yogesh Madhvani, Simplex Diam, Inc.
SJTA complemented the show’s solid product selection with popular features like the “Tanks on Us” program that rewards retailers who pre-register and attend with a gas card. The SJTA Rewards program continues to grow as new improvements are added – ranging from even more reward options to the ability to book reward flights and hotels in real time. As a result, the program continues to attract new participants who enjoy earning SJTA Reward points on every order placed at the show that can, in turn, be redeemed for products ranging from electronics to housewares, travel packages, music and much more.
Another popular show feature, the New Exhibitor Meet & Greet, was held on Sunday morning, March 7 in the Registration Concourse. As part of the show’s complimentary Buyer Breakfast, this event gives buyers the chance to discover and meet the show’s newest exhibitors as they present brief overviews on their companies and the products they’re featuring at the show.
A full-scale educational program also drew retailers looking for tips and strategies to stay strong in today’s economic climate. Among the most popular programs were Social Media sessions led by Lynn Switanowski-Barrett, President and Founder of Creative Business Consulting Group. She led in-depth programs on Facebook, Twitter and other social networks – offering hands-on tips and techniques for jewelry retailers to use to create brand loyalists and community members who will shop their stores and tell others to do so as well. In addition, the Platinum Guild International (PGI) hosted a special “Day of Platinum” during the show, featuring courses designed to help retailers take advantage of the many profitable opportunities the lucrative platinum market delivers.
On Sunday evening, March 7, retailers and exhibitors gathered at the Renaissance Waverly Hotel to enjoy a festive evening - Southern Style – at the SJTA Salutes the South Buyer Gala. Celebrating the South and her states, the Southern party theme delighted party goers with live music, drinks, a wide array of southern fare (including fried chicken, boiled peanuts, Moon Pies and more!), and special guest appearances by Rhett, Scarlett and others.
The next Atlanta Jewelry Show will be held August 7-10, 2010.