Participating retailers to receive turn-key marketing program
(NEW YORK) – Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), launched a nationwide essay contest on September 13 to recognize the individuals who make our world a better place. The Contest, at www.JIC.org, offers a variety of prizes for consumers, retailers and sales associates.
JA Retail Members are asked to sign up to become Participating Retailers of JIC’s Gems Among Us Contest. JIC will provide Participating Retailers with a comprehensive, turn-key marketing program, allowing them to benefit from JIC’s nationwide promotion of the Contest.
“Like JIC’s Ultimate Proposal Contest, which ran from February 15 - April 30, the Gems Among Us Contest provides Jewelers of America Retail Members with a complete marketing program designed to effectively market their business, while building customer relationships,” says JA Chief Operating Officer Rob Headley.
JIC’s Gems Among Us Contest will run from September 13 through November 22, 2010, on www.JIC.org. On November 1, 2010, 10 Gems Among Us essays will be selected as finalists. From November 1-22, the public will be able to vote at www.JIC.org for their favorite essay to determine the grand-prize winner.
The top 10 essay entrants will receive gemstone jewelry by Parlé; their Gems Among Us nominees will receive jewelry courtesy of Stuller, Inc., and a Pocket Heart by The Loving Heart Collection by Jean Schnaak. The grand-prize essay entrant will win a $5,000 shopping spree at a participating retailer courtesy of GE Money. The grand-prize essay’s nominee – the “Gem Among Us” – will win a trip for two to Aventura Spa Palace Resort in Riviera Maya,
Participating Retailers receive marketing materials, including counter cards, bag stuffers, logos, e-mail templates, social media and web content, press releases and a sales associate incentive program. Participating retailers will also receive national consumer exposure, through listings on www.JIC.org and other partner websites.