Last updateThu, 01 Oct 2015 5am

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Jewelry interior design to improve business sales

“You never get a second chance to make a first impression,” is a saying that you have likely heard many times. However, this is an especially important concept when it comes to the interior design of a jewelry store. Every time a customer walks through the door, their first impression causes them to form an immediate opinion about your business based on the environment that they experience. In just a few seconds, customers will decide if your business is a well-designed, professional establishment. It is important that your interior design is keeping up with current trends.

Independent retailers reaping rewards of Preferred Jewelers membership

When Andie Weinman, co-founder of Preferred Jewelers International™ and husband Joe Murphy, created Preferred Jewelers International to showcase a nationwide network of premiere, independently owned and operated jewelry stores, they knew they had a long road ahead. But nearly a year later, their gamble is paying off, and their vision of a “Preferred Family,” is expanding in an increasingly significant way.

JA partners with Likeable Jewelers

Social media platform to provide valuable social media benefits to jewelers

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced a new membership benefit through a partnership with Likeable Jewelers, a social media management platform just for jewelers from Likeable Local. Jewelers of America Members can save money on already competitive pricing for the Likeable Jewelers software suite that develops and distributes entertaining and educational content for Facebook and Twitter, engages future and current customers, targets friends of customers through social advertising and uses Facebook applications to drive leads.

JA scores discount on weather and event-related sales promotions

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has introduced a new marketing benefit made available to its members through a partnership with Weather Insurance Agency, a leading provider of event, weather and promotional insurance. JA members save 10% on Weather Insurance Agency’s weather and promotion insurance. 

New Jersey Governor Chris Christie supports C.G. Creations’ Wind & Fire Jewelry Collection

(BEACH HAVEN, N.J.) - Wind & Fire™ Jewelry is proud to announce the support of New Jersey Governor Chris Christie.

The governor was visiting Long Beach Island, located along the famous Jersey Shore, when he stopped in to Jewels By The Bay, an authorized Wind & Fire™ Retailer this summer.

Do not be fooled, the real danger does not come so much from synthetic diamonds, but from the scant response of the diamond industry

Since the opening of its first gemological laboratory in 1975, IGI, a world leader in the analysis and grading of diamonds and gemstones, has seen the changes and challenges facing the diamond industry. Now IGI is witnessing first-hand another challenge to the diamond industry: synthetic diamonds. While the issue is not a new one, and IGI has repeatedly brought this issue to light over the past few years, it is only now that we are observing a generalized panic in the market over synthetic diamonds. 

New report from Jewelers of America reveals secrets of high-profit performance

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has published the 2013 Jewelers of America Cost of Doing Business Report, an invaluable benchmarking tool for retail jewelers. The Report compiles 2012 financial data from a cross section of jewelers and reveals high-profit performance indicators so jewelers can see how their figures compare. The 2013 edition includes more details of key data, such as expanded merchandise categories, advertising channels, demographic location and more.

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