Last updateTue, 06 Oct 2015 12am

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PGSL Diamond Classes bring professionalism to new generation of jewelers

(CHICAGO) - On Monday, November 19th, Professional Gem Sciences Laboratory (PGSL) successfully completed a two-week, intensive diamond training course. The course was held in the Mallers Building in downtown Chicago and was attended by twelve students representing the wholesale, retail, pawn and manufacturing sectors of the industry.

The PGSL diamond course, given bi-monthly, focused on developing sound techniques for grading and evaluating diamonds. In this aim, roughly half the of the two-hour class time was dedicated to lab sessions where hands-on instruction helped reinforce the discussion topics.

Inspection or cleaning: Choose your words carefully

During the warm glow of a successful sale, a jeweler may not always pass along the clearest of information regarding care and cleaning of the customer’s new piece. Jewelers know that to properly care for a piece of jewelry, it should be taken to a jeweler once or twice per year for an inspection. But when jewelers communicate with their customers, this message doesn’t always come across.

Often they warmly tell their customers to, “bring it back anytime for a cleaning.” This well-intentioned statement can cause confusion. In the jeweler’s mind, this means an inspection and a cleaning. But the customer may hear, “how nice that I can bring it here for a cleaning, but I can do that at home too.”

Meet Ashley van Creveld - president, Southwest Diamond Cutters

Specializing in recutting and repairing diamonds

As president of the Dallas-based diamond cutting factory, Southwest Diamond Cutters, Inc., Ashley van Creveld is swiftly positioning the company as one of the premier cutters for the industry, specializing in the re-cutting of diamonds.

“My family has a long tradition in the manufacturing of diamonds,” says van Creveld. “When I emigrated from South Africa and started the company in 1992, I saw a need to offer unbiased, professional, re-cutting services to the trade.”

Star Gems to be featured at TheKnot.com

Star Gems is pleased to announce its nationwide campaign as a TheKnot.com Featured Vendor, starting January 2, 2013 and lasting until December 31, 2013, highlighting beautiful bridal designs to the largest online portal for brides-to-be.  With this alliance, Star Gems will be helping to increase the exposure of their bridal line to consumers by helping to build a strong demand for the products carried by Star Gems’ partnered retailers.  Star Gems will also be using banner ads on TheKnot.com to help consumers find stores that carry their beautiful designs and to drive traffic for their bridal line.  Retailers will have a chance to participate as a featured store and supplier of these designs, participation will help grow their bridal business. 

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