Last updateWed, 20 May 2015 1am

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FTC’S Red Flag Rule enforcement in effect

The FTC’s Red Flags Rule, a federal law that requires covered companies to implement an Identity Theft Prevention Program, became fully enforceable on December 31, 2010.  The Rule requires companies that provide branded credit cards or in-house credit accounts for consumers to create a program to detect and prevent identity theft.

A young, new industry professional gives his take on young, new buyers

With only 3 and a half years in the jewelry industry, I can hardly call myself an expert. However, one of the things that I do have experience with is the new buyer. Throughout my travels in the Southeast, I have had such a fulfilling opportunity to talk to a variety of stores. From small trade work shops, to large chain stores with dozens of locations; there is one thing that every store wants: More New Buyers!

Jewelry Photography - Tips and Tricks

Jewelry photography may be very tricky. Each jewelry piece has its own unique look:  different colors, materials and so on. Some have lots of reflections. Some, like diamonds and gemstones for example, have little sparkles that are easy to admire when you actually hold them in your hand, but are very hard to capture with the camera.

As a jewelry designer or manufacturer, you must wonder how they create all these perfect images you usually see in different types of jewelry advertising. Yes – sometimes those ads look so perfect that it’s hard to believe that these are real jewelry. And yes again – some of them are not real at all! Whether it’s a huge amount of photo retouch work that polishes every corner of the jewelry and adds this magic touch of too-good-to-be-true sparkle or it’s simply the fact that what you see is not a photo at all, but a computer drawing that looks perfect.

IGI certifies diamond-encrusted pen

(MUMBAI, India) - The International Gemological Institute (IGI), the world’s largest independent laboratory for testing and evaluating gemstones and fine jewelry, certified a pen studded with thousands of diamonds that ultimately sold for 2.3 million rupees (approximately $50,000 US).

Then pen was designed and produced by Apranje and sold at the Visakhapatnam Jewellery Exhibition. It is comprised of white gold and approximately 2,500 natural diamonds in colorless and fancy yellow, all graded and certified by IGI. It took six craftsmen close to 18 months to make the aesthetically crafted pen.

Grow your business with Avalon Solution’s E-mail Marketing Campaign services

(NEW YORK) - Avalon Solution introduces their E-mail Marketing Campaign, a new service designed to grow your business. E-mail marketing is the most effective and cost-efficient way to enhance relationships with your existing customers as well as attract prospects early in the purchasing cycle. With this service, you can easily create, manage and track your E-mail Marketing Campaigns. Using attractive and professional looking e-mails, along with your company logo, store information and high quality images, will enable you to stay in touch with existing customers as well as encourage new and repeat business.

Diamond Hybrid tries for encore at Bravo TV

In conjunction with NBC/Universal’s “Green is Universal” campaign promoting environmental conservation and alternatives, Diamond Hybrid created a one of a kind pair of Bravo cufflinks for Bravo Sr. Vice President Andy Cohen. Mr. Cohen is responsible for a wide range of programming, creative and hosting projects at Bravo including “Top Chef,” “The Real Housewives” franchise and “Flipping Out” to name a few.

IGI sees success with Gemological Education and Laboratory Services in Panama

(PANAMA CITY, Panama) – The International Gemological Institute (IGI) and the Panama Diamond Exchange (PDE) conducted a week of successful educational and grading activities in the country’s capital city.

Leaders from IGI and PDE welcomed Panamanian jewelers on October 25 for an in-depth seminar on diamond grading, providing an educational foundation on the importance of independent grading reports. IGI President and CEO Jerry Ehrenwald, G.G., A.S.A. led the seminar with Sergio Merizalde, manager of IGI’s Dominican Republic laboratory. The session, which was well attended with highly-engaged participants, closed with a very active Q&A period.

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