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Summer is over, but the threat of natural disasters is not

(NEENAH, Wis.) - Hurricanes are often associated with the warm weather of summer, but few realize that hurricane season doesn’t peak until mid-September and won’t end until Nov. 30. In the calm before the storm, Jewelers Mutual Insurance Company has created a new Secure Business Series video titled “Disaster Preparedness” to emphasize the importance of disaster planning and put the threat on jewelers’ radars, regardless of the forecast.


Rembrandt’s Symbols & Expressions® makes a splash during Fashion Week

(WILLIAMSVILLE, N.Y.) - Fashion Week hit New York City in early September and Rembrandt Charms took full advantage of the event by featuring their new Symbols & Expressions® collection on the Fox jumbotron in Times Square.

“This is an amazing opportunity for us. It’s the beginning of humanizing our brand and letting the consumers know we’re here,” stated Melanie Busch, Marketing Director of Rembrandt Charms. “It’s important to stay focused on the people buying our product.”

NAJA offering scholarship for gemology student

The National Association of Jewelry Appraisers (NAJA) is pleased to announce that it will award an ACE© It Appraisal Conference Scholarship to a deserving gemology student. NAJA invites GIA, FGA, FGAA, FGG, FCGmA, RGA students to apply for this scholarship for the 43rd Annual ACE© It Winter Educational Conference scheduled on February 1 – 2, 2015 in Tucson, AZ.

Georgia Jeweler T.K. Anderson Designs joins fight against cancer

(ATHENS, Ga.) - On August 16, University of Georgia basketball coach Mark Fox and his wife Cindy hosted the annual Coaches vs. Cancer Suits & Sneakers Gala at the University of Georgia. The event works with the American Cancer Society to raise money and awareness about the disease that in some way affects virtually everyone. The proceeds from the event are donated directly to the American Cancer Society and used for research.

Understanding the Facebook News Feed – and how to get your posts seen

Did you know that Facebook decides who sees your posts, and who doesn’t? It’s Facebook’s goal to show the right content to the right people at the right time so that these people don’t miss the stories that are important to them. Facebook accomplishes this with their News Feed algorithm, formally known as EdgeRank.

JSA reports number of crimes down, arrests up

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its statistics regarding crimes against the jewelry industry in the U.S. for the first half of 2014. The total number of crimes decreased from 740 in 2013 to 641 in 2014, a decline of 13.4%. Total dollar losses also declined slightly, from $35.3 million in the first half of 2013, to $34 million in the first half of 2014. During the same time period, the number of arrests of jewelry criminals soared from 211 in 2013 to 374 in 2014, a remarkable 77% six month increase, largely as a result of large gangs of from five, to seven to 11 members being apprehended

7 social media posts that create action

Have you ever posted something on your social media outlets and felt like you were just talking to yourself? You anxiously go online to see how many people responded to the most recent post and are left disappointed when you find no one has interacted.

Now more than ever it’s crucial for brands to post meaningful content on their social media profiles to stand out from the crowd. Consumers are busy, just like you, and are swirling around the internet at lightning fast speeds. And, with only on average about 3-5% of total Likes organically seeing your posts, you need to be posting content that speaks to them so it grabs their attention, feels relatable and adds value to their busy lives.

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