Loyal customer announced as winner of the $5000 Preferred 105 diamond pendant
The successful promotion of the first annual Preferred Jewelers International Jewelry Spa Day came to a brilliant finish for one lucky customer in Alabama at Hudson-Poole Fine Jewelers.
Mary Alton Griffin, a long time customer of Hudson-Poole Jewelers, was recently announced as the winner of the Preferred Jewelers International Jewelry Spa Day and received a Preferred 105 round diamond halo pendant, with a retail value of $5000.
Gene Poole, owner of Hudson-Poole Fine Jewelers, was effusive in his praise for Preferred Jewelers International, and the Spa Day event. “Preferred Jewelers International is one of the best groups that I am involved with, and I am involved in a lot of groups. The core of the Preferred Jewelers International concept, which is the lifetime warranty program, is phenomenal, and lets independent jewelers like myself compete with large chains. Through this program I have repaired jewelry for customers from North Carolina, Georgia and many other states, all at no charge to the customer. It has been a great experience for us, and allowed us to communicate with a nationwide network of independent jewelers.”
When asked to describe his experience participating in the event, Gene said: “I thought the concept of the event was great. The experience that I had with the company that produced the mailer was fabulous. It was very easy, didn’t take a lot of effort on my part, and I really enjoyed how convenient they made the experience for me. I wasn’t sure exactly what to expect since this was the first event, but there was a spiff involved for my team if we ended up having the winner from our store, so my staff was incentivized to win. Their enthusiasm for the Jewelry Spa Day motivated my customers, which, in turn, made it a wonderful experience for everyone involved. The combination of promotional mailers and my enthusiastic team really put it over the top. A lot of my regular customers, including some I hadn’t seen in awhile, came in and participated in this event.”
Mary Alton Griffin, is a long time customer of Hudson-Poole Fine Jewelers, who frequents the store on a weekly basis for what she calls her “drive-by” visits. Once a week like clockwork, she stops in to have her jewelry cleaned and checked, and visit with the Hudson-Poole staff. During one of these visits, she commented that she wanted to participate in the “spa thing” and the Hudson-Poole staff got to work cleaning her jewelry and then helped her post photos of the results on Instagram, and then tag as per contest regulations, with #HudsonPooleFineJewelers #WeArePreferred and #PreferredSpaDay.
While Gene and his staff were waiting for the pendant to be delivered to the store so they could announce the winner, Gene continued to build excitement about the results of the Preferred Jewelers International Jewelry Spa promotion through his local radio talk show installment of “Poodgie’s World.” Gene is a fixture on WFFN 95.3 “The Bear” radio every Wednesday morning with on air talent Steve Shannon, where he delivers a 5 minute blend of jewelry talk and trends combined with local events, sports and culture.
The Preferred Jewelers International Jewelry Spa Day event was designed to promote awareness of the Preferred Jewelers International brand, and to help participating retailers increase their individual store following on social media feeds.
Over 150 Preferred Jewelers International retail store members participated in the event.