Last updateWed, 20 May 2015 1am

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Diamond Dash by Underwood Jewelers and Ritani fueled by Facebook and social media

While Diamond Dashes - high-tech scavenger hunts for fine jewelry - have long drawn local publicity for jewelers and partner brands, Ritani and Underwood Jewelers added a powerful new level of enthusiasm and exposure to their event on Saturday, May 1, thanks to social media tools.

In traditional Diamond Dash form, the event comprised a scavenger hunt throughout the city of Jacksonville, Florida. Registered teams of two - 316 couples - received clues via cell phones on their quest to win a Ritani diamond ring worth $15,000. What set this event apart from other similar fine-jewelry scavenger hunts, however, was the aggressive social media marketing by both Underwood Jewelers and Ritani.

NCJA announces logo design winner at annual meeting

The North Carolina Jewelers Association (NCJA) unveiled its new logo and design winner.  The formal announcement was made during the NCJA annual meeting, April 24th at the Myrtle Beach Marriott Grande Dunes Resort.  Freda Gibbs of Arnold’s Jewelry and Gifts in Shelby, North Carolina, submitted the winning design, along with nine other entries.  A cake with the new logo design was shared with all convention attendees during the President’s Banquet.

MJSA creates affordable “Artisan” membership category

New category extends informational benefits to smaller companies

(ATTLEBORO FALLS, Mass.) - Manufacturing Jewelers & Suppliers of America (MJSA) has introduced a new “Artisan” membership category, providing a cost-effective way for smaller jewelry makers to take advantage of the association’s many informational benefits.

JCOC study finds worry about economy has declined

(PASO ROBLES, Calif.) - The Jewelry Consumer Opinion Council (JCOC), a division of MVI Marketing Ltd., announced the publication of the results from a tracking study entitled “When Will You Purchase Again?”

The study was in the field from April 16 to 21, 2010 and was completed by 787 JCOC U.S. based panelists. The initial such study was deployed in May 2009 with the goal of monitoring the purchasing sentiments of consumers annually.

Jewelry insiders develop websites for their own industry

Jewelry Website Designers announces its website development company exclusively for members of the jewelry trade. Created by and for members of the industry, each expert team player understands what’s needed to compete successfully today - and how to get the job done.

Jewelers must distinguish themselves to a global community with brand identity as the only source for superior goods and services. Whether you are or aren’t a brick and mortar merchant, you need a strong effective online presence to succeed in this fiercely competitive atmosphere.

Scholarships available for JA Bench Professional Certification

Jewelers Mutual Insurance Company sponsors scholarships that cover 80% of materials fees

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry retail marketplace, has announced that scholarships are available for its nationally recognized Bench Professional Certification program. The scholarships are provided through the generous sponsorship of Jewelers Mutual Insurance Company, an industry partner of JA. The Jewelers Mutual Bench Professional Certification Scholarship funds approximately 80% of the exam materials fees, which can save applicants several hundred to thousands of dollars.

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