Jewelry photography may be very tricky. Each jewelry piece has its own unique look: different colors, materials and so on. Some have lots of reflections. Some, like diamonds and gemstones for example, have little sparkles that are easy to admire when you actually hold them in your hand, but are very hard to capture with the camera.
As a jewelry designer or manufacturer, you must wonder how they create all these perfect images you usually see in different types of jewelry advertising. Yes – sometimes those ads look so perfect that it’s hard to believe that these are real jewelry. And yes again – some of them are not real at all! Whether it’s a huge amount of photo retouch work that polishes every corner of the jewelry and adds this magic touch of too-good-to-be-true sparkle or it’s simply the fact that what you see is not a photo at all, but a computer drawing that looks perfect.