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Leading Jewelers Guild members receive robust marketing services

Leading Jewelers Guild members receive robust marketing services

(LOS ANGELES) - Leading Jewelers Guild (LJG) members had a dizzying number of options for marketing in the fall of 2009, from inexpensive group run catalogs and promotions to fully customized projects.

Standard group run catalogs featured an overall emphasis on fashion and female self-purchase highlighted by co-branding with Kathy Ireland Jewelry.“Kathy Ireland and her team have been active partners in getting our message out,” said Buyers’ Committee chair Amy Sachnoff (Greenberg’s Jewelers, Sioux City, IA), “She’s done custom TV and radio, supplied us with autographed copies of her books for special events, she’s even done kick-off conference calls with our store personnel and managers!”

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Richard T. Liddicoat Scholarship campaign goes online

GIA makes it easier than ever to contribute

( CARLSBAD , Calif. ) - The Gemological Institute of America (GIA) has announced that the Richard T. Liddicoat (RTL) Scholarship Fun...

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Kameleon Jewelry - Hollywood’s new “Must Have

Kameleon Jewelry - Hollywood’s new “Must Have

Kameleon Jewelry was recently invited to be the exclusive jewelry provider of the Official Prime Time Emmys Gift Lounge in Los Angeles on September 20. The Primetime Emmys ...

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Self purchasing woman would buy more color

AGTA/JCOC study finds key industry barriers remain in place

(PASO ROBLES, Calif. ) - The self-purchasing woman has become a powerful consumer force in the marketplace. Howeve...

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JVC reports Congress likely to modify Red Flags Rule

( NEW YORK ) - Responding to the concerns of the small-business community, on October 22, 2009, the U.S. House of Representatives passed a bill that, among other things, all...

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Six tips your postal carrier would tell you... if only you’d ask

Best shipping practices courtesy of Jewelers Mutual

( NEENAH , Wis. ) - With the holidays around the corner and inventories on the slim side, many jewelers will be using just-i...

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Colored gemstones light up the Emmy’s

Colored gemstones light up the Emmy’s

(DALLAS) - Despite fashion’s focus on statement neckwear these days, TV’s biggest stars at the 61st annual Primetime Emmy Awards sported some amazing earrings, many st...

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R•Findings makes ordering doubly sweet

R•Findings makes ordering doubly sweet

After a summer hiatus, production has resumed on the most popular, most requested item R•Findings has ever offered. That’s right - the R•Findings custom chocolate c...

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MJSA members save more on FedEx DVX rates

FedEx Express has further deepened the discounts it offers to MJSA members on FedEx Declared Value Exception (DVX) shipping, setting a rate that offers savings of up to 7...

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Elisa Ilana rings in the new year with fresh styles

(OMAHA, Neb.) - Elisa Ilana is a premier manufacturer of fine fashion jewelry, offering a ...

 

Roseco 2015 Catalog now available

Roseco, an industry-leading supplier of findings, mountings, stones, tools, and supplies i...

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