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JSA reports number of crimes down, arrests up

(NEW YORK) - Jewelers’ Security Alliance (JSA) has released its statistics regarding crimes against the jewelry industry in the U.S. for the first half of 2014. The total number of crimes decreased from 740 in 2013 to 641 in 2014, a decline of 13.4%. Total dollar losses also declined slightly, from $35.3 million in the first half of 2013, to $34 million in the first half of 2014. During the same time period, the number of arrests of jewelry criminals soared from 211 in 2013 to 374 in 2014, a remarkable 77% six month increase, largely as a result of large gangs of from five, to seven to 11 members being apprehended


7 social media posts that create action

Have you ever posted something on your social media outlets and felt like you were just talking to yourself? You anxiously go online to see how many people responded to the most recent post and are left disappointed when you find no one has interacted.

Now more than ever it’s crucial for brands to post meaningful content on their social media profiles to stand out from the crowd. Consumers are busy, just like you, and are swirling around the internet at lightning fast speeds. And, with only on average about 3-5% of total Likes organically seeing your posts, you need to be posting content that speaks to them so it grabs their attention, feels relatable and adds value to their busy lives.

Jewelers Mutual advises jewelers how to handle an armed robbery before it happens, during the attack and after the trauma

(NEENAH, Wis.) - There are four words a jeweler never wants to hear: “On the floor ... now!” In early July, Jewelers Mutual hosted webinars for the jewelry industry titled “Robbery: Before, During and After” with recommendations on how to reduce the likelihood of being targeted, survive the threat if you are targeted and recover from an attack. Along with the webinar which can be accessed at JewelersMutual.com, Jewelers Mutual also introduced a new robbery checklist for jewelers.

Elemetal Capital offers special programs for jewelers seeking to carry investment grade metals

Elemetal Capital, LLC, along with its sister companies Ohio Precious Metals (OPM) and NTR, are breaking new ground by helping jewelers expand their precious metals sales to include investment grade material. As one of the largest precious metal refiners in the world, Elemetal has a specific focus on physical investment grade precious metals. Owning the entire process, from procurement to all levels of refinement and back to the creation of bullion products means retailers benefit from the competitive cost structure sustained by Elemetal.

GIA accepting scholarship applications

GIA (Gemological Institute of America) began accepting scholarship applications online in June for its 2015 Gemology and Jewelry Manufacturing Arts programs, courses and lab classes. Applications will be available through Oct. 31 on the Institute’s website at www.gia.edu/scholarships.

Scholarships are available for distance education eLearning courses and for classes at the Institute’s campuses in Carlsbad, New York, Bangkok, Hong Kong, London, Mumbai and Taiwan, and at the GIA branch in Dubai.

5 ways to use social media to build your e-mail list

E-mail marketing continues to be hugely productive.  Considering 95% of online consumers use e-mail, and that businesses are estimated to generate 10% of their sales through e-mail marketing*, clearly this is a vehicle that should not be ignored.  And, even if you don’t sell online, e-mail (even more than social media) is proven to create action; getting a customer to call, come in or buy.

Leading retail pricing system company to launch summer promotion with Jewelers for Children

(PARAMUS, N.J.) - Lansa Americas, a subsidiary of Pac Team Group, has introduced a new program to support Jewelers for Children (JFC) and will donate $5 for every standard package that is sold through Labor Day 2014.

Lansa is an international leader in the production of retail pricing systems for various industries, including jewelry, watch and luxury. These recognizable pricing systems are made up of individual units that can be assembled easily at store level to create various prices and are readily seen in window and in-case displays worldwide.

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