Last updateTue, 17 Apr 2018 11pm

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The psychology of the allure of gold

gold psychology

When you think of the color gold, images of grandeur and extravagance are likely to come to mind.

For millennia, the metal has adorned crowns and hilts of swords. It has been used to enhance paintings and ornaments to increase their value.

In some cultures, gold is a predominant feature of festivals and celebrations. In Eastern cultures, the metal is an integral part of auspicious occasions like marriages and festivals by way of gifts and sacred rituals. 

Scientists believe cosmic collision reveals origins of gold

space gold

WASHINGTON (AP) — It was a faint signal, but it told of one of the most violent acts in the universe, and it would soon reveal secrets of the cosmos, including how gold was created.

Astronomers around the world reacted to the signal quickly, focusing telescopes located on every continent and even in orbit to a distant spot in the sky.

Is your jewelry business growing? Have you ever considered expanding to other countries?

UPSFor some small and mid-sized companies, the thought of selling their products globally can seem risky, if not downright scary. But it doesn’t have to be. Selling across borders can actually take your business to the next level. According to recent statistics from Euler Hermes, a leading provider of trade-related credit insurance solutions, companies that export grow 37%, and those that don’t decrease 7%.(1)

Jewelers Mutual’s tips to educate your staff on security for the holidays

Jewelry Store Security

Whether you have new employees joining your business for the holidays or have a crew of seasoned veterans, a complete review of your security procedures is essential this time of the year.

With jewelry in high demand during the gift-giving season, the risk of loss also increases. To minimize the risk, it's important that your entire staff knows how to sell with security before customer traffic increases.

The $10 million cache of WWI-era gold that’s sitting off the coast of Ireland

ww1 gold

Twenty fathoms beneath the waters of Lough Swilly, a glacial fjord off the coast of Ireland’s County Donegal, lies more than $10 million worth of gold.

That’s all that remains of a massive cache of sunken treasure lost during World War I on the HMS Laurentic, an armed British merchant cruiser that struck two mines and sank on January 25, 1917.