Last updateWed, 20 Sep 2017 7am

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Rare emeralds expected to fetch millions at Guernsey’s

guernseys emerald

(CNN) - Cleopatra wore them. Elizabeth Taylor loved them. Egyptians believed they could bring eternal life.

Though diamonds enjoy the reputation of being a girl's best friend, emeralds in fact are more rare -- and more valuable.

"Sought after for their rich color, regal history and identifiable look, emeralds are one of the most iconic gemstones in the jewelry industry," Amanda Gizzi, a spokesperson for Jewelers of America, a New York-based trade association, said in an email.

The Incredible Story of California's First Gold Strike

cal gold strike

Fascinating article details the incredible first gold strike in California, and it's (probably) not the story you thought it was! "The Incredible Story of California's First Gold Strike Takes Place Just Minutes From Downtown L.A." - While most Californians believe that gold was first discovered by James Marshall at Sutter’s Mill in 1848, they are mistaken. The first documented gold strike was in fact in a lonely canyon six years before, and the legend of its discovery has grown into the stuff that dreams are made of. 

Southern/Mid-America Jewelry News welcome new member to team

Southern & Mid-America Jewelry News are pleased to introduce the newest member of our team - Holly Davidson Joyce. Holly’s duties will center around stress management and employee morale. While she comes to SJN with no jewelry or publishing experience, she has proven to be highly trainable.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to This email address is being protected from spambots. You need JavaScript enabled to view it..

Jewelers Mutual’s theft prevention insights

3 tricks criminals use to undermine jewelry store security


Do you know what the weakest spot in your security is?

Whether you have a firm answer or not, chances are criminals could probably recognize it fairly quickly. When they do, they'll go along a path of least resistance to exploit it.

Even if you have strong jewelry store security, criminals can get creative and use trickery to commit their crimes. Theft is a common tactic, but robberies and burglaries can also occur if your procedures become careless. Prevent those crimes from happening by watching out for situations where criminals try these schemes.

De Beers fights fakes with technology as China’s lab-grown diamonds threaten viability of the real gems

The arrival of lab-grown diamonds has challenged the widely-held assumption that diamond prices could only go up 

da beers

The spread of synthetic diamonds in China, originally designed for industrial purposes such as oil drilling, is posing such a threat to the global diamond market that it has forced dominant player De Beers to invest tens of millions of dollars on methods to identify the man-made stones that look exactly like the real thing.

The SJG Smart Business Report

Sponsored content from the Southern Jewelers Guild 

 “I am still learning” ~ Michelangelo at age 87

SJGThe Spring, 2017 Atlanta Jewelry Show is successfully in the books, and what a great event it was! From the flawlessly executed day of 25+ Pre-Show Conferences, produced by the Atlanta Jewelry Shows newly minted and extremely talented Director of Education & Sponsorships, Cindy Chandler, to the last tweet I sent out for the show on Monday at 3:00 pm announcing the show was closed and inviting attendees and exhibitors back for the Fall, 2017 edition, August 12 - 14, and everything in-between, it was a show to remember.

Rolls Royce unveils Ghost Elegance painted with 1,000 crushed diamonds

Rolls Royce

And you thought you were frivolous speccing metallic paint. Meet the bespoke Rolls Royce taking bespoke into the stratosphere.

Rolls-Royce's offering at the 2017 Geneva motor show isn't a new car, but it is what's possibly the most brilliant, financially incontinent thing to hit the Swiss show in, well, ever.