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Last updateTue, 06 Dec 2016 10pm

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The SJG Smart Business Report: Ideas to increase sales in slow summer months

Sponsored content from the Southern Jewelers Guild

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“Christmas, children, is not a date. It is a state of mind.” ~ Mary Ellen Chase

People in the industry who know me know that I am a huge proponent of in-store events. Keeping your marketing calendar fresh and full are among the first recommendations I give to stores who call me looking for new ideas.

What better way to heat up sales in the slow summer months than to celebrate with a Christmas in July event? So pull out the decorations, serve up some frozen hot chocolate and gingerbread cookies, team up with your financing company on special financing offers, and get in the holiday spirit with some of these tried and true promotional events!


The Watch Thieves Who Picked L.A. Clean

watch thieves

In less than 10 months, a fledgling robbery ring smashed and grabbed its way to $6 million in stolen goods. But the leaders got greedy, plans got sloppy, and the police got smart.

Their story was always about time—time to plan, to execute, to get away—but in the end it was really about how quickly time could disappear. How fast a plan could dissolve, a getaway route crumble, or a profit margin explode, becoming greater than anyone had anticipated.

Consumers asked to help award $2 million in Jewelers Mutual’s new corporate giving initiative

Jewelry insurer bands together with Feeding America/Food Banks Canada, Habitat for Humanity and St. Jude Children’s Research Hospital

Jewelers Mutual(NEENAH, Wis.) - Jewelers Mutual Insurance Company will donate $2 million to nonprofits this summer as part of its “Band Together” campaign. Jewelers Mutual - the company solely dedicated to insuring jewelry and the jewelry industry - is inviting the public to help direct its donation by voting online for their nonprofit of choice.

JBT Special Alert

Due to continued fraudulent ordering schemes, the Jewelers Board of Trade (JBT) would like to once again draw your attention to the following advice to assist you in avoiding being scammed by unscrupulous operators posing as legitimate jewelers.

Will Brexit Send Gold to $1,400

brexit

Gold could climb as high as $1,400 a troy ounce if British residents vote to exit the European Union in a June 23 referendum, analysts at Capital Economics said.

A British exit from the EU would, by itself, not be a big deal, as the U.K. is likely to remain a member of the European Union for another two years or longer, the firm said.

Investigators suspect link between diamond dealer robbery and carjacking/murder

robbery

The FBI and DFW Airport police are taking a close look at a violent aggravated robbery of a diamond dealer in Arlington last week. They want to know if it's connected to a kidnapping and homicide near the airport Thursday afternoon.

Surveillance video shows last week's dramatic robbery play out, where thieves robbed the diamond dealer from New York as he was gassing up his rental car on the way back from the DFW airport.

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