“Our Christmas Flyer program is geared toward the independent retailer,” states Meredith Dixon of StarCraft. “Our goal every year is to showcase the most sellable jewelry on the best looking flyer. This year we hit the nail right on the head, and I am thrilled to say that this is our best flyer program to date.”
By participating in the program, jewelers are provided with flyers branded with their company name, logo and store information. StarCraft offers assistance in distribution methods, such as direct mail and newspaper inserts.
“We work closely with the direct mail company MailSouth,” said
Being part of the StarCraft program offers retailers more than just another form of advertising. Along with the flyer, StarCraft provides time saving aides such as ad slicks, 22” x 28” posters, ring tags with the store’s markup, and sale stickers for flyer items. They also provide a CD with high-resolution images of flyer merchandise to make advertising in newspaper, print ads or social media outlets, such as Facebook and Twitter, simple. Billboard designs and showcase displays are available upon request.
Flyer merchandise is kept in stock, and can be easily ordered by phone, fax or on-line. StarCraft has an order-form specifically for flyer merchandise that can be quickly filled out and either faxed or e-mailed to the office.
Most importantly, StarCraft’s aim is to make business easier for its jewelers. “When my father founded this company he had one objective: Help the Customer,” says
To learn more about StarCraft’s Christmas Flyer Program, please visit www.starcraftdiamonds.com or call Kimberly at 800-262-6208 ext 126.
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