(DALLAS, Tex.) - Sy Kessler Sales, Inc. with it’s GemOro Superior Instruments product line, has announced they are partnering with Susan G. Komen Race for the Cure®. Kessler is inviting its jewelry and mass merchant retailers to support this heartfelt Breast Cancer Awareness Campaign, scheduled to be released to the public October 2011.
According to Executive VP Daniel Kessler: “The work done in Breast Cancer Education is paying off, and we plan to deliver this message via the jewelry industry with our limited edition Pink Sparkle Spa personal ultrasonic jewelry cleaner. Together with our multi-unit chain store customers, distributors and their retail jewelers, $4 per unit sold of the proceeds will go to fund the Susan G. Komen Race for the Cure.®”
Retail jewelers across the country have the opportunity to join the effort to promote Breast Cancer Awareness with point of sale materials provided by Kessler and Susan G. Komen. Kessler says, “Many of us have lost friends or family members to this disease, and 10 million women around the world could die from breast cancer over the next 25 years. The thousands of dollars generated by this campaign will help to save lives, and it feels good to help.”
According to Susan G. Komen Race for the Cure, the 5-year survival rate for all victims of breast cancer is 89%; however, the survival rate jumps to 98% when the cancer is detected early, before it spreads.
“Imagine life without breast cancer. Get Involved. Get Pink.”™ Awareness, education and testing are keys to minimizing the progressive effects of this dreaded disease. The work done during Breast Cancer Awareness Month each year is helping to fund this progress.