(NEW YORK) - Ashi is proud to introduce a new comprehensive solution of print and digital marketing integrated with the latest bridal and fashion jewelry. The Ashi Advantage Program incorporates all the marketing, e-commerce and merchandising strategies critical for establishing the better independent retailer as the premier jewelry destination in their market.
After hearing many retailers complain about the difficulty of taking their marketing online and the complexity of managing and updating their website, as well as constantly keeping up with a myriad of new and confusing technologies – such as mobile ready website, digital catalogs, e-mail blasts, QR codes and digital coupons – it seemed as if there were multiple opportunities for sales that were slipping away.
Ashi Advantage Digital Marketing Program developed in partnership with Avalon Solution, an industry leader in e-commerce and website development, and refined over the last two years – tackles this problem head on with a suite of digital modules to enable retailers to bridge this digital divide.
The Ashi Advantage Digital Marketing Program is a turnkey solution composed of five modules that are simple in their functionality and ease of implementation, and enable retailers to have a presence in every major point of digital e-commerce.
The Digital Marketing Program developed in tandem with the Ashi 2011 Holiday Marketing Program integrates Ashi’s strength in print and graphics with Avalon Solution’s expertise in digital e-commerce. These five digital modules form the base that will enable the retailers to launch their marketing online.
1. Holiday Collection Website - Establishes a web presence with a free customized website for the Holiday Collection – all branded with the retailers logo, store information, Google Map locator, high quality product images with multiple views, extensive product details, education section, wish list, shopping cart, contact us and integrated e-mail system.
2. Mobile Ready Website - Establishes a web presence with a free customized mobile ready website for the Holiday Collection. As the future of search and e-commerce is going mobile – reach customers on the go via their SmartPhones.
3) E-mail Marketing Campaign - Targets consumers with professionally designed promotional e-mail blasts, digital coupons and special offers utilizing the most efficient and cost effective marketing channel to grow your business and build your brand.
4) Digital E-Catalog - Converts the Holiday Print Catalog to an Online Digital Flipbook available for easy viewing 24/7 on a website with flip, zoom, print and save options – all linked through the Holiday Collection website, e-mail blasts or QR Codes.
5) QR Code - Drive customer traffic from the Holiday Collection Print Marketing to the Mobile Ready Holiday Collection website or digital e-catalog utilizing the latest in Smartphone Scan and Surf technology.For more information on how to bridge the gap between your print and online marketing this holiday season with the Ashi Advantage Plan, please call 800-622-ASHI or visit www.AshiDiamonds.com.
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