When bench jeweler Steve Foster of Hale’s Jewelers (Greenville, SC) sets out to design something, he gives it his best. Steve has been named the winner of the South Carolina Jewelers Association (SCJA) Logo Design Contest.
Steve, 58, is a native of South Carolina and a graduate of Clemson University. He is married with one daughter. He started bench work in his family’s store, Foster’s Jewelers in Travelers Rest, South Carolina. He has been with Hale’s since 2005.
Steve was inspired by his history with the state and industry. “I felt the Association needed something simple, yet eye-catching, that would work for any application of the logo. A design that would instantly be recognizable as the South Carolina Jewelers Association,” he said.
The old logo incorporated the “J” of Jewelers of America, which needed to be removed since JA does not affiliate with any state organization any longer, but rather partners with them. The board decided to host a competition to redesign the logo as a whole rather than simply remove the J.“We appreciated all the entries and ultimately selected Steve’s design. We are starting 2012 with a new look and a new outlook,” said Chris Cervini, SCJA President.
The South Carolina Jewelers Association is dedicated to the education, welfare and advancement of the retail jewelers in South Carolina. Their goal is provide educational programs and services to improve the knowledge and skills of members who share common interests and goals in growing their business. SCJA promotes professionalism and high ethical business standards across the jewelry industry. Contact the SCJA at 919-789-7979.