(EAST PROVIDENCE, R.I.) – WRCobbOnline launched a customizable branded Mobile platform for jewelers in the WRCobbOnline network of more than 3,000 retail jewelry locations. Today, 42 percent of American adults use smart phones. Mobile technology is an ever more critical part of commerce and consumers are using their smart phones and tablet devices like iPads for an ever increasing amount of shopping and buying.
Today, consumers conduct 30% of all Google searches via their smart phone - a number that is increasing month over month.
“The adoption of technology and growth of jewelry shopping and sales online via smart phone and tablets is increasing at a record pace,” said Roderick Lichtenfels, CEO of W.R. Cobb Company, parent company to WRCobbOnline.com division.
“As anyone who has gone out to price building their own mobile application knows, the cost is high, timeline long, and functionality can often be disappointing. We have created a customizable mobile solution for each retailer – it has high function and high usability,” said Jay Gerber, Vice President of Sales and Marketing for WRCobbOnline.
WRCobbOnline, the interactive division launched by W.R. Cobb Company six years ago, is among the industry’s fastest growing interactive company. Presently, more than 3,000 retail jewelry locations across the United States use WRCobbOnline.
For retailers in the WRCobbOnline structure, here is how the Mobile program works:
- The mobile web app will be included in all Gold packages.
- WRCobbOnline’s Gold package members receive their app for no additional fee.
- Silver and Configurator customers can get the mobile web app by upgrading to the Gold package or can add the application to their program for an additional monthly fee of $30.
- Promesa Packages are not eligible for the mobile web application. Promesa subscribers would need to upgrade to get access to the application.
W.R. Cobb’s manufacturing facilities are located in Rhode Island – W.R. Cobb is one of the industry’s largest American manufacturers. In addition to the Rhode Island headquarters and manufacturing operations, it operates offices in Ireland, England, Vietnam, Thailand, India, and Hong Kong to name but a few.
Cobb/Ballou Findings operates sales offices in more than 20 countries around the world.
For more information please call 800-428-0040 or visit www.WRCobbOnline.com.
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