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(LAFAYETTE, La.) – Stuller, Inc. is pleased to announce the launch of its newly redesigned e-commerce website – Featuring more than 200,000 jewelry and jewelry-related items, generates an estimated 30% of the prime manufacturer’s total sales.

“This is the first of many changes coming to the website in 2012,” says Chief Technology Officer, Carol Skarlat. “Our goal is to help customers find what they’re looking for in fewer clicks, making their first choice for ordering product for their stores.”

Along with subtle pops of color and enlarged photography, improvements to the website include:

  • A shop-by-department navigation tool that helps to streamline category browsing.
  • A more prominent search field that allows jewelers to find what they need quickly.
  • Merchandise that can be customized is now more clearly identified.
  • The Locate a Jeweler functionality allows consumers browsing the website to locate their local jewelers to make final purchases.


“With enhancements like larger images, so customers can make better informed buying decisions, and a video mode, where they can get a 180 or 360 degree view of the product, the new reflects more of what our customers want from an e-commerce buying experience,” says Skarlat. “And our showcase mode transforms into a selling tool that each customer can use right on the sales floor. These changes make using either mode in the ‘go to resource’ for improving revenue streams.”

Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, jewelry, mountings, findings, bridal jewelry, tools and supplies.

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