Latest News What's New Stuller, Inc. and Bfly® Manufacturer to carry children’s line

Stuller, Inc. and Bfly® Manufacturer to carry children’s line


(LAFAYETTE,  La.) – Looking to expand its youth product offering, Stuller has partnered with Bfly®, the creators of the patented Butterfly Gem® cut. Stuller will be the exclusive distributor of the Bfly line to the U.S. independent retailer.

“We’re excited about having the opportunity to offer such a fresh and creative children’s line to our customers,” says Barbara Ryan, Stuller’s new vice president of jewelry. “The collection has a great story, a one-of-a-kind look and is appealing to both children and their parents.”

The butterfly gem cut’s most unique feature is its ability to resemble a butterfly in flight when tilted back and forth. Other features of the cut include:

  • The cutting technique enhances the stone’s facets, with an approximate light return of 85%.
  • Solid angles and grooves allow for easy setting without hiding the gemstone.
  • The classic design replicates a highly symbolic creature in nature with universal appeal.

The collection is offered in sterling silver or 10kt/14kt/18kt yellow or white gold with any birthstone and is available as earrings, rings, bracelets, pendants, watches and charms.

Stuller-ring-Feb Stuller-brace-Feb Stuller-ears-Feb

For more information on Bfly visit or call 800-877-7777.

Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools, supplies and digital solutions.


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