Timeless color classics are what has been the mainstay of Norgem for decades. Since they joined Bernard’s Jewelry Group in 2010, the focus of new product has been to bring their vast collection of gems to the next generation.
Zeroing in on slightly larger, more trendy pieces that showcase the beauty of both precious and semi-precious has been a success for the manufacturer. Of course tried and true pieces like three stone rings and sapphire and diamond pendants will always be a staple, but with a new inventory of checkerboard cut quartz and modern cabochons, their new Lattice Collection has been building momentum.
“Keeping the pieces lightweight and offering the collection to have accent stones or more plain with just the center, is a smart way for us to reach different price points,” President Chris Kebadjian says. “With the pretty and versatile lattice design, the pieces carry a slightly larger look. The low-profile, almost hidden bale, also adds a more modern look to the pendants.”
The Lattice Collection currently has about 12 pieces covering pear shapes, rounds and cushion cuts. Keeping it consistent with how Norgem has always put together its color, there are matching earring, pendant & ring sets.
“Sets have always been important to both the retailer and their customers,” says Sam Glattstein, Vice President and designer for the group. “It makes it very easy for people to know what they like, and then add to that style in future purchases.”
Bernard’s will unveil the new Lattice Collection at the SJTA’s Atlanta Jewelry Show. If you’re reading this hot off the presses at the Show please drop by booth 429 and see the new line yourself. Otherwise, contact Bernard’s at 800-237-6273 or visit www.BernardsJewelry.com.
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