(WASHINGTON, N.C.) - StarCraft is proud to present its award-winning 2012 LoveCraft Christmas Flyer Program. The program includes an 8 and 4 page flyer, boasting a variety of merchandise featuring new styles and best-sellers as part of an integrated marketing system proven to generate sales and store traffic.
“Our Christmas Flyer program is built specifically for the marketing savvy retailer,” states Kim Warren of StarCraft. “Our goal every year is to showcase our newest and best styles, on the most attractive backdrop possible. For many of our dealers the program is their single most important marketing tool of the year. Print advertising is still highly effective if done correctly and economically. The flyer is an integral part of a larger campaign.”
StarCraft also offers assistance in choosing the best distribution solution, such as direct mail and newspaper. “We work closely with the direct mail company MailSouth,” states Warren. “MailSouth enables our customers to pinpoint their best customers using demographic and geographic targeting.
“We negotiate group rates, so that we are able to pass along savings to our customers that they wouldn’t ordinarily receive. This is just one of many ancillary benefits of running our program.”
Along with the imprinted flyer, StarCraft provides time saving support such as ad slicks, posters, showcase easels, custom printed ring tags, and sale stickers for flyer items. They also provide a CD with high-resolution images of flyer merchandise to make advertising in newspaper, print ads for social media outlets, such as Facebook and Twitter, simple. Billboard designs, LoveCraft hinged gift boxes and showcase displays are also available upon request.
To learn more about the LoveCraft Christmas Flyer Program, please call Kim at 800-262-6208 ext 126.