Latest News What's New 2012 Ashi Advantage Digital Marketing program unveiled

2012 Ashi Advantage Digital Marketing program unveiled

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Comprehensive program makes bridging the gap between print & online marketing simple and effective

Ashi is proud to introduce their latest comprehensive solution of print and digital marketing integrated with their latest bridal and fashion jewelry. The Ashi Advantage program incorporates all the marketing, e-commerce and merchandising strategies critical for establishing the better independent retailer as the premier jewelry destination in their market.

After hearing many retailers complain about the difficulty of taking their marketing online and the complexity of managing and updating their website, as well as constantly keeping up with a myriad of new and confusing technologies – such as mobile ready website, digital catalogs, e-mail blasts, QR codes and digital coupons – it seemed as if there were multiple opportunities for sales that were slipping away.

Ashi Advantage Digital Marketing Program developed in partnership with Avalon Solution, an industry leader in e-commerce and website development, and refined over the last two years – tackles this problem head on with a suite of digital modules to enable jewelry retailers to bridge this digital divide.

With online search, comparison shopping, and e-commerce growing at a rapid pace and nearly comprising 10% of retail sales, retailers can’t afford to overlook this powerful marketing and selling channel. The Ashi Advantage Digital Marketing program is a turnkey solution composed of five modules that are simple in their functionality, ease of implementation and enable jewelry retailers to have a presence in every major point of digital e-commerce.

The Ashi Advantage Digital Marketing program, developed in tandem with the Ashi 2012 Bridal Marketing program, integrates Ashi’s strength in print and graphics with Avalon Solution’s expertise in digital e-commerce. These five digital modules form the base that will enable the retailers to launch their marketing online.

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  1. Bridal Collection Website - Establishes a web presence with a free customized website for the Bridal Collection – all branded with the retailers logo, store information, Google map locator, high quality product images with multiple views, extensive product details, education section, wish list, shopping cart, contact us and integrated e-mail system.
  2. Mobile Ready Website - Establishes a web presence with a free customized mobile ready website for the Bridal Collection. As the future of search and e-commerce is going mobile, reach customers on the go with a branded mobile ready website compatible with iPhones, BlackBerries, Android and all other smart phones this bridal season.
  3. E-mail Marketing Campaign - Targets consumers with professionally designed promotional e-mail blasts, digital coupons and special offers utilizing an efficient and cost effective marketing channel to grow your business and build your brand.
  4. Digital Coupon - Create and manage promotional bridal online digital coupons on your website to attract customers and increase sales while building your e-mail marketing list.
  5. Digital E-Catalog - Converts the print Bridal Catalog to an online digital flipbook available for easy viewing 24/7 on a website with flip, zoom, print and save options – all linked through the Bridal Collection website, e-mail blasts or QR code.
  6. QR Code - Drive customer traffic from the Bridal Collection print marketing to the mobile ready Bridal Collection website or digital e-catalog utilizing the latest in smartphone scan and surf technology.

To learn more about how Ashi can help you bridge the gap between your print and online marketing please call 800-622-ASHI or visit www.AshiDiamonds.com. Co-op advertising is available for approved retailers.

 
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