Last updateTue, 17 Apr 2018 11pm

Brian Barfield introduces 2nd book

“The Modern Day Store: Becoming a Unified Store” now available

In many of today’s retail stores it is evident that there is a disconnection between owners and sales associates. Through the trials and pressures of business life the lines of communication and a once unified team have slowly disappeared. This has led to many of the issues that we find in today’s retail store environment.

Brian Barfield’s new book, “The Modern Day Store” is a detailed road map designed to expose these issues and bring about the process of creating a unified store. Once unified, the Modern Day Store will bring about many new found successes and freedoms that will set the standard for years to come.

With 18 years experience in the retail industry, Barfield has seen both sides of the management/employee fence equally. “I have nine years experience as a head manager and nine years experience as an elite sale professional,” says Barfield. “I know the issues that both sides hold against each other. I have felt the power struggles that take place within our stores and the feelings of bitterness and lack of appreciation. Therefore, I feel that it is my calling, and duty, to expose the chaos within our stores and bring to light the truth again to help lead the way to newfound freedoms as a unified team.”

Brian Barfield combined his sales and management skills to create “Modern Day Selling” (Business Books 2012) and “The Modern Day Store” (Business Books 2013). He presents his concepts on the national stage and writes several monthly columns in trade publications.


Brian Barfield’s 2nd book, “The Modern Day Store: Becoming a Unified Store”  is available for purchase online at amazon.com, barnesandnoble.com, bookdepository.com and many other online book sellers. E-book will be available soon.