(BIRMINGHAM, Ala.) - Start-to-Finish LLC, manufacturer of high-quality diamond link bracelets, has announced a new pricing strategy for 2013 to support its jewelers’ sales in the current economy.
As luxury consumer spending dwindles and overall budgets shorten, retail jewelers need affordable pieces with comfortable profit margins. For this reason, Start-to-Finish is decreasing the cost of each bracelet, making it easier for them to sell and for consumers to start building a bracelet over time. For details about the new pricing or to obtain more information, jewelry store owners may contact the company directly.
Stores that stock and promote the bracelets are better prepared to make add-on sales, as customers return to the store for each gift occasion. “While our product does take considerable commitment on the part of the retailer to be successful,” President Reneé Singer says, “we believe it is a worthwhile store initiative. The good news is the commitment is not in the form of a minimum inventory investment - only a little time.”
Owners would need to take advantage of the new pricing and stock at least one three-link bracelet in their display to illustrate the concept as well as educate their employees about the product. Salespeople must understand the product and the consumer fit to gain a bracelet customer and develop that customer into a life-long jewelry purchaser.
Start-to-Finish, LLC is a family owned and operated wholesale jewelry business, specializing in 14K white and yellow gold diamond link bracelets. Start-to-Finish aims to provide its retail customers with exceptional, affordable products, outstanding customer service, and materials to assist in-store sales. For more information, call 888-753-8340 or visit www.start-to-finishbracelets.com.