Last updateTue, 17 Apr 2018 11pm

New jewelry line helps fans celebrate NASCAR’s most popular drivers

(ERLANGER, Ky.) - Insignia Collection, a division of Jewel-Craft, Inc., aims to get stock car fans’ hearts racing with the debut of a new line of NASCAR jewelry featuring five of the most marketable drivers. Currently, products featuring No. 88 Dale Earnhardt, Jr. of Hendrick Motorsports are in production and ready for sale. The line includes two- and three-dimensional pendants, charms, beads, and even a dog-tag style bottle opener. The current products capture the essence of “Junior Nation,” says Russ Anderson, president of Insignia Collection and creator of the line.

NASCAR-1-May“Jewelry celebrating Dale Earnhardt, Jr. is currently available in the market,” Anderson explains. “However, I wanted to take these designs a step further in their styling and dimension.”

Insignia Collection worked with the Hendrick Motorsports marketing team to ensure that each piece meets exacting criteria standards established by the Dale Earnhardt, Jr. brand. The No. 88, Dale Earnhardt, Jr.’s signature, and the Dale Earnhardt, Jr. typeface are featured prominently. All the items are officially licensed and authorized.

Offered in silver, gold, stainless steel, and zinc alloy, some of the items include colorful ceramic coatings and tinted cubic zirconia gemstones. The jewelry, designed for a broad range of tastes, is also available for any budget as the pieces are grouped into three different pricing categories.

In addition to NASCAR fan jewelry, Insignia Collection offers several themed collections including bridal, licensed logo, equestrian, memorial, gaming, fundraising, monogram, martial arts, public service, and corporate pieces for awards or recognition. The company also offers an extensive custom design service, bringing both novice and professional designers’ concepts to life through a combination of sketches, CAD/CAM software renderings, metal or wax modeling, hand carving, metal molding, casting, prep work, stone setting, and in-house finishing.



All of the services from Insignia Collection, including custom CAD/CAM designs, are available 52 weeks a year, allowing the company to provide expedited service nationwide. The company employs designers, expert jewelers, setters, and finishers among their full staff of more than 160 employees.

For more information, visit www.insigniacollection.com or call 859-980-1025 or 866-629-5646.