(ATLANTA) – The Atlanta Jewelry Show will welcome two new product sectors to the exhibition floor during the August 3-5, 2013 edition – Handcrafted Studio and Antique Alley. Offering attending retailers a range of fresh new resources to enhance their merchandise mix and attract new customers, these boutique-style sections will showcase hand-styled jewelry from emerging and established designers, as well as a versatile selection of antique and estate jewelry.
“Retailers are always looking for something new and interesting to offer their customers and the August show delivers,” explains Carol Young, executive director, Southern Jewelry Travelers Association (SJTA), producers and managers of the Atlanta Jewelry Show. “Designer, antique and estate jewelry are proven retail traffic-builders. So we’re giving retailers a convenient resource to find fresh new designs that promise to differentiate their store offerings from the competition. To help them sell more of what they buy, we’re backing the new categories with educational programs outlining proven sales and marketing strategies too.”
The Handcrafted Studio section is anticipated to debut with more than 20 designers from around the country featuring their one-of-a-kind designs and new collections. To ensure that this new section becomes a true showcase for up-and-coming designers, emerging trends, meticulous craftsmanship and original artisan pieces, participating designers will be selected by a jury of leading industry designers.
Offering a one-stop resource for American-made designs in a range of price points and styles, the section will include pieces in every category, including rings, bracelets, necklaces, earrings and pendants, in an array of styles and media – from gold, silver, other metals and semi-precious beads, to wood, ceramic, and more.
Educational programs for designers and retailers will also be part of the section’s debut. Retailers are invited to pre-register for the free Lunch and Learn program, “The Top 10 Ways To Profit From Designer Jewelry” on Saturday, August 3 from 12:30 – 1:30 pm. In addition, on Friday, August 2 from 2-4 pm, exhibiting and non-exhibiting designers, as well as other area artists just entering the marketplace, are invited to attend a special pre-show Designer Workshop focused around marketing and sales strategies. Both programs will be led by Cindy Edelstein, president, Jeweler’s Resource Bureau, the organization she founded in 1991 to support the growth of designer fine jewelry as a retail category, art form and community. Priced at $20, the pre-show Designer Workshop gives designers and artisans the rare opportunity to attend Edelstein’s popular, always sold-out workshop, at a significantly reduced “friends of the Atlanta Jewelry Show” price.
To help retailers tap into the emerging estate jewelry market’s tremendous profit potential, the August Atlanta Jewelry Show will also feature a new section that brings together a number of antique and estate jewelry resources. This new section will showcase Victorian, Edwardian and Deco jewelry, vintage and costume jewelry, cameos, artist jewelry, time pieces, pocket watches, rings, necklaces and more.
To help retailers learn the nuances of buying, selling, promoting and appraising estate and antique jewelry in their stores, Ed Lewand, GG, ASA, AAA, independent appraiser and director, Antique Jewelry & Art Conference, Inc., will be leading a free seminar program on Sunday, August 4 from 1:45 – 2:45 pm.
Further strengthening the category’s presence and business growth opportunities, SJTA has invited the 36th Annual Antique Jewelry & Art Conference to run in conjunction with the August Atlanta Jewelry Show. Scheduled for August 1-3, 2013, “Jewelry Camp,” as the Conference is affectionately known, gives retailers the chance to come to Atlanta earlier and extend their stay to take full advantage of the extensive educational offerings both events deliver.
“With more estate jewelry coming out of the vault and walking into the retail jeweler, there is no better time to brush up on your knowledge of the antique and estate jewelry market,” adds Lewand. “Increasingly popular with the under-40 audience in particular, it’s truly an emerging market with a very high profit margin. By partnering with the Atlanta Jewelry Show, we’re able to offer retailers convenient access to a tremendous knowledge base and the tools needed to maximize this key growth area for their business.”