Brad Simon, contributing columnist for Southern Jewelry News and Mid-America Jewelry News, will be autographing copies of his new book, “Mobile Marketing 4 Jewelers” at the Southern/Mid-America Jewelry News booth (#L2) in the lobby of the August 3 - 5 SJTA Atlanta Jewelry Show. Copies of his book will be available at a discounted price. Stop by the show booth on Saturday or Sunday and have Brad autograph your book.
“Mobile Marketing is not the wave of the future, it is right now,” states Simon.
By the end of this year, more mobile devices will be connected to the internet than computers. Is your store ready? If you have not already done so, now is the time to integrate Mobile Media into your jewelry store marketing mix.
“Mobile Marketing 4 Jewelers” takes all the mystery and guesswork out of Mobile Marketing. It explores the four main components of implementing a complete mobile marketing solution - mobile websites, mobile apps, QR codes and text messaging - and shows you how you can use them effectively in marketing your retail jewelry store. Now is the time to start a mobile marketing strategy and this book will explain what you need to know.