Gems One Corporation, a global diamond jewelry manufacturer with offices in New York, London, Mumbai, Hong Kong, and Thailand, has announced a major expansion of their Rhythm of Love brand of diamond jewelry.
According to George Prout, Vice President of Sales and Marketing: “We’ve seen extraordinary growth in this new category, as we’ve opened over 500 Rhythm of Love dealers in less than eight months in the U.S. market alone. In order to keep up with demand, we’ve now added matching earrings to every existing pendant in the line, as well as over 70 new pendant styles. We are intent on protecting our lead in this category by ensuring a breadth of product assortment that is unequaled in the industry.
“And to assist our dealers in maximizing the opportunity for profits, we are also launching an innovative variable data direct mail program that will allow us to target each recipient of a Rhythm of Love pendant with an offer that features the unique image of both her pendant, as well as the matching earrings,” said Prout. “We’re inclined to believe that once she sees this, she’ll want to own the entire ensemble.”
The Rhythm of Love Collection is available to fine jewelers in exclusive territories throughout America, and features a globally patented mounting that allows a center diamond or diamond cluster to vibrate inside a frame. Rhythm of Love includes styles in sterling silver, 10kt, and 14kt mountings, and features a range of retail price points from $79 to $10,000.
For more information, contact Gems One at 800-436-7787.
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