Latest News What's New ASHI Diamonds launches Bridal 2014 marketing program

ASHI Diamonds launches Bridal 2014 marketing program

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(NEW YORK) - ASHI Diamonds is excited to unveil its new 68 page 2014 Bridal Book, “She’s Got Dreams, Be Ready,” along with the latest 2014 ASHI Bridal Jewelry Collection. The new book is ASHI’s most ambitious and creative bridal book thus far, and highlights the theme of “Dreams,”expressing the emotions and thrills of a fantastic journey where dreams come true - from falling in love to becoming a bride. This exclusive catalog displays the beauty and art of bridal rings with limited edition pieces, to remind one of that special moment, each day of their life.

Ashi-book-AprilThe Book features an exquisite new assortment of contemporary, vintage, and traditional bridal designs. Inside you will preview innovative new styling with bold and definitive designer looks, market tested and proven products, and a resurgence of traditional styles, re-crafted by ASHI’s in-house craftsmen into new classics for the bridal category.

ASHI says the “Dreams” Bridal Book “provides their customers with a presentation of unique and copyrighted styles, exemplifying a step up from the ordinary to the extraordinary, not only in assortment, but also in quality and workmanship, synonymous with ASHI’s tradition.” It provides a blend of exceptional value and reasonable prices that today’s consumers demand.

ASHI Bridal Marketing and Merchandising Program is designed to brilliantly showcase this collection as your own store’s bridal brand. The collection extends beyond bridal; it also features a wide array of diamond fashion and diamond basics. This added element will allow the Bridal Book to serve as a year-long catalog of your store’s extensive line of fine jewelry.

The Bridal Program also comes with a free Bridal Store micro-website, branded with your company name & logo, store info & picture, integrated e-mail system, customized retail markups and integrated shopping cart with checkout by Amazon, PayPal and order by phone options. It also includes a professionally designed mobile ready website for access via smartphone. The free Bridal Store micro-website showcases all the beautiful Bridal Designs with high-quality jewelry images in 3-view angles along with many other features.

This ASHI 2014 Bridal Marketing Program incorporates all the print to digital marketing, e-commerce and merchandising strategies essential for establishing your jewelry store as the premier bridal source in your market. Where “you are the brand.”

Marketing Highlights

• Bridal Book:  The upscale 68-page Bridal Collection.

• Branding Your Store Name: Individualizing your book with your company logo on the front cover and with a personal message about your store, hours of operation, etc. on the inside front page.

• The Bridal Book can be Customized with full ready pages featuring the product lines and collections from over 100 of the leading jewelry and watch brands.

• Digital Marketing - All Free:  Bridge the gap between your print and online marketing with branded and customized bridal e-commerce website, mobile ready website, digital e-catalog, digital coupon, bridal e-mail blast and QR code.

• Free Point-of-Sale, Television Commercial and Store Marketing Visuals: Supported with point of sale marketing material and attractive print & television advertising for a specific market. High resolution images for ad creation, billboards, print and website content. In-store looping DVD’s for your store location as well as handouts for your potential bridal customers.

Ashi-bridal-AprilASHI created their 2014 Bridal Book to embody the ideal union of quality, value, service, and marketing support. ASHI’s Bridal Collection looks to impress and satisfy the diamond buying consumers, while also branding and positioning the independent jeweler as the store to shop for all bridal and diamond jewelry needs.

Please call ASHI at 800-622-ASHI or your regional sales representative to see what they can do to make your store The Bridal Center in your market. For more information visit www.AshiDiamonds.com/BridalProgram2014.

 
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