Latest News What's New IDD unveils new bridal for savvy shoppers

IDD unveils new bridal for savvy shoppers


IDD of New York is proud to introduce the latest styles in their Iddeal Bridal Collection 2014.  Recognized as a leading source for complete bridal sets at exceptional values, these newly released styles from IDD reveal a harmonious blend of romance, styling, and affordability for the savvy bridal shopper. 

Specifically designed to attract the millennial bride, this year’s collection features an assortment of uniquely designed styles that offer a big, beautiful look without the high price tag.  With IDD’s Iddeal Bridal Collection, retailers can expect quality product crafted with precision and care, in 14kt gold with white, “eye-clean” diamonds.  And, while most retailers enjoy the value of IDD bridal sets complete with center stones and matching bands, customers can also purchase the semi-mount or bands separately or special order in a different metal, gold color or finger size. 


Additionally, IDD is more than just great product. With marketing research showing online browsing becoming increasingly important to the next generation shopper, IDD offers complete marketing support to make it easy for the independent retailer to capture new potential shoppers, advertise to existing customers, and stay aggressive with other e-commerce competitors. Advertising and e-marketing solutions include: digital catalogs, web banners, a full-image library, custom showcase displays, effective merchandising ideas and more.

Now is the time to build a customer for life and impress the young buyers with marketing and merchandise that will appeal to their generation.  For more information about the Iddeal Bridal new releases, visit or call 800-621-1162. 


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