Once again this year, Kameleon Jewelry™ ran its Poppin’ for the Cure™ Campaign. Beginning in 2005, during the month of October, Kameleon Jewelry has donated a portion of its proceeds from the sale of their Pink Ribbon JewelPops™ to the fight against breast cancer. It is no surprise that sales of these JewelPops increases dramatically for Breast Cancer Awareness Month. This year there were a total of 6 styles of Pink Ribbon JewelPops™; including a new release, named “Think Pink”. Kameleon donates $2 from the sale of each JewelPop.
Kameleon Jewelry also incorporates their corporate Facebook page into their fundraising efforts, offering $1 for every new “like” their page received. Facebook fans helped out by inviting their friends and promoting the offer. Kameleon’s page generally receives a record number of new “likes” during the month of October.
Each October Kameleon encourages retailers to host in store events based on the campaign. Kameleon offers stores a preset package of JewelPops™ as well as a special Pink Ribbon JewelPop compact case which can be offered as a gift with purchase. The Poppin for the Cure campaign has made the months leading up to October very busy for Kameleon as more and more retailers take on the challenge to help in the fight against breast cancer.