As a leading trade show for the jewelry industry of Latin America, the Caribbean, Florida and many other states, JIS (Jewelers International Showcase) reports a tremendous increase in the demand of 18k finished jewelry and other higher end merchandise at all their shows due to the extensive influence of Latin buyers and the extremely high economic plateaus of the Florida marketplace. With 1,250 booths at JIS’ October 2014 Show in Miami Beach and record breaking attendance, JIS successfully launched the 18K Club.
This new designation in the Show was designed to help jewelry trade buyers identify those exhibitors across JIS’ massive October Show floor that would best be able to meet their upgraded demands. JIS reports it was a tremendous success matching both buyers and exhibitors with product of this level.
“The response was overwhelming for a first time program and we look forward to expanding the 18K Club in all future JIS Shows,” stated JIS Vice President, Jordan Tuchband.
The initial launch of the 18K Club program at the October Show featured 120 companies taking up over 25,000 square feet of exhibit space - roughly 20% of the entire Show. JIS says even before the Show opened, buyers from across the Western Hemisphere already were pleased with this new program as it made it easier for them to set appointments prior to the Show and efficiently plan their buying due to extensive pre-show marketing of this new program. Exhibitors where equally pleased as it targeted buyers to them and they enjoyed increased sales of 18k merchandise in addition to the opening of many new accounts.
JIS is already preparing its marketing and buyer promotions for the upcoming JIS January 24-26, 2015 Miami Beach Show, timed for restocking after the holiday season and preparing for Valentine’s Day. This program is only available to current JIS Exhibitors. Now is the time to apply to exhibit or pre-register your firm as a buyer in order to experience everything that JIS has to offer and see how it can help your business grow.
To contact JIS, visit online at www.jisshow.com or contact the office directly at 561-998-0205.