09222017Fri
Last updateWed, 20 Sep 2017 7am

ASHI launches 2017 Holiday Marketing Program

ASHI Holiday Style

ASHI is thrilled to announce the launch of the 2017 Holiday Wish Book. This year, ASHI has included exclusive jewelry from its Couture line, the newest additions to its Lovebright and I DO Bridal Collections, as well as the hottest trends in fashion jewelry. Get your customers wrapped up in the joy of the holiday season, and get into the wonderful spirit of giving when they look through this beautiful book and find that special something for their loved ones. For over 33 years, ASHI has been dedicated to making moments special, by creating beautifully crafted jewelry, and creating memories that last a lifetime.

“Our extensive jewelry collection embodies classic and contemporary styles that are combined with the finest craftsmanship and highest quality expected by the most discriminating consumer,” says Rajeev Pandya, partner at ASHI Diamonds. “At ASHI, we believe the ‘Love of Giving’ is not a seasonal statement, but our year-round commitment towards the success of your business and building your brand.”

Christmas 2017 24-page Holiday Wish Book

The 24 page in-store or direct mailing book brings together classic styles along with this year’s most popular trends & designs. Brand your store and elevate your customer’s perception about your store with this upscale look, but value driven holiday book. You will have the options of customizing the front, back, and inside covers of this book, including an “About Your Store” page that makes a personal connection with your customers and local community, designer jewelry or watch brands, a print and digital Discount ECoupon, as well as a Social Media Sweepstakes banner. Attract more customers and emphasize your store’s brand by adding in other jewelry brands that appeal to your clients. Participating retailers will receive 2,000 Books free with a $25,000 purchase, made in 4 equal payments.

ASHI website

 

Christmas 2017 4-page Holiday Treasure Flyer

This 4-page flyer is sure to attract jewelry buyers looking for today’s hottest styles. Help them be the trend setters this holiday season and build memories with their loved ones for years to come. The selected pieces have been competitively priced to help ASHI’s retail partners maximize their sales, profits, margins and inventory turns.

Marketing Highlights

  • oliday Wish Book: This high quality 24-page book is available at just $0.25 cents per copy, and can be distributed via USPS EDDM and direct mail as well as used as a in-store handout. ASHI has showcased 200 of today’s most popular and fastest turning jewelry styles, with the most definitive designer looks.
  • Holiday Treasure: This 4-page Value Flyer is perfect for mass distribution via USPS EDDM or newspaper insertion.
  • Co-Op Subsidy: Participating retailers receive 2,000 Books free with a $25,000 purchase, made in 4 equal payments of 30/60/90/120 days (4% co-op print subsidy*).
  • In-Stock Program & 5 Day Preview: Utilize ASHI’s no obligation 5-day invoice/memo, to preview and close the sale on most styles featured in the Holiday Book - 40% sell through rate. Most styles are stocked for overnight delivery. There is 3-week delivery on most special orders*.
  • Branding Your Store: Individualize the book with your store logo, on the front and back covers, connect with About Your Store page, as well as customize the inside front and back covers and 4 pages inside the book.
  • Brand Customization: Retailers may select 2 to 4 pages in the Holiday Book, to showcase other brands, such as Pandora, Tacori, Hearts on Fire, Simon G, Rolex, Tag Heuer, etc. The cost of these books can be offset by the print co-op from ASHI, as well as other brands you would like to feature in the book.
  • Custom Print & Digital ECoupon: ASHI has created a coupon, on the back cover, that can be completely customized by you, to drive more traffic into your store and further promote this program to your customers.
  • Digital Marketing - All FREE: Digital marketing benefits include: digital images, QR code, digital coupon, customized digital flipbook, and most importantly a free fully responsive Holiday Collection micro-website, which is branded with your company name & logo, store info & picture, integrated e-mail system, customized retail markups, and integrated shopping cart with PayPal and Order by Phone options. This free Holiday micro-website showcases all the beautiful bridal and fashion designs, with high-quality jewelry images in 3-view angles, along with many other features to convert your website browsers into buyers.
  • Social Media Sweepstakes: Run a free Holiday Sweepstakes with your store branding. This customized Sweepstakes will give you a unique marketing opportunity to increase and broaden your customer base as your social media posts are liked and shared by your customers and their friends. This style of viral marketing is designed to exponentially boost your brand exposure and enable you to increase sales. In addition, you will be able to collect thousands of names and e-mail addresses of potential customers for future marketing campaigns.
  • Point-of-Sale, Television Commercial, and Store Marketing Visuals - ALL FREE: Supported with point-of-sale marketing materials, displays, and attractive print & television advertising - customizable for specific markets, high resolution images for ad creation, billboards, and print & website content, and in-store duratrans and DVDs.

ASHI 24PageToday’s successful jewelers expect and deserve more from their vendors than the normal. ASHI is dedicated to being the leader in presentation of jewelry to your consumers. The wide selection of featured products in this Holiday Book provides the quality customers expect, at retail prices that allow you the flexibility to achieve a competitive advantage in any market.

For more information about the 2017 Holiday Program, please contact your Regional ASHI Sales Representative, call ASHI at 800-622-ASHI (2744), or visit www.ashidiamonds.com.

ASHI is a premier diamond jewelry manufacturer servicing over 1,000 of the finest independent retail jewelers in North America for over 30 years. A fully integrated jewelry company, with manufacturing facilities in the United States, China, and India.

ASHI offers a wide range of exquisitely crafted fine jewelry featuring its signature I DO Collection engagement rings and bridal sets along with a wide array of beautiful diamonds and precious gemstones rings, earrings, necklaces, pendants, bracelets, and fashionable fine jewelry of all descriptions and value. Additional offerings include the fashionable Lovebright Collection, the affordable Silver Stones Collection, the shimmering EMotion Diamond Collection, and the radiating Champagne Diamond Collection in rose gold. ASHI’s latest Forevermore Collection of 2 Stone Jewelry signifies the true love and friendship that brings together two souls.

“If you are interested in working with a supplier that is aligned in promoting you as the brand in your market, rather than themselves, please see why hundreds of the top retailers across North America partner with ASHI to become the premier bridal and jewelry brand in their market,” said Pandya. “Nobody does ‘I Do’ like we do!”

 


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