Retailers know smaller sales keep them afloat in a down economy. The price point and emotional appeal of charms to a vast array of customers makes them the perfect addition to any inventory, especially when big ticket sales are down.
"We understand what retailers are facing," states Paul Machiels, owner of Charms Plus. "We know they are seeing a significant drop in larger ticket items, which is why the Paramount Program is so appealing. It helps drive traffic into the store with very little out of pocket money. It is a win-win situation."
The Paramount Program is one of distinction. It is unlike any other charm program offered. Each charm is hand-made to accommodate the high quality standards of Charms Plus, complete with rhodium plating. The company, which has been in the charm business for more than 25 years, has taken their best selling gold designs and reproduced them in sterling silver with outstanding quality.
But the Paramount Program has much more to offer than just high quality, reasonably priced charms. As is the Charms Plus tradition, the Paramount Program goes far beyond simply selling charms. It builds in special features that truly help the retailer manage his business.
"We were not satisfied with simply offering high quality charms at a fabulous price. We really wanted to do more for the small, independent retailers who are working their butts off right now," comments Machiels. "That's why we built in features like pre-labeled merchandise that arrives in store with the retailer's desired markup already printed on the piece. And, we send the display case free of charge. We are not out to nickel and dime our customers. We really want them to succeed and this is how we prove it."
Charms Plus customers appreciate the extras that come with the Paramount Program. From the pre-labeled pieces to the freedom to choose their own mark-up, retailers across the country are jumping on the chance to add to, or expand, their current inventory with charms. And, with the stock exchange guarantee, the bottom line risk is minimal.
"We strive to add real value to our product through both our high quality product line and customized retailer features. We want to do so much for our customers. We want to help them make money. That's why our counter units start at $800 for 120 pieces. We know we're able to help even the smallest retailer increase their business which is what we're here for."
Charms Plus is a long standing member of the fine jewelry industry. Created in 1981, the company started small and, today, has grown to include more than 4000 customers across the United States. Dedicated to serving independent retailers, Charms Plus makes an ongoing commitment to enhance each product offering with details that truly benefit their customers. Adding value to what they sell is their primary goal.
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