Latest News What's New Victor Corporation releases independent jeweler marketing program, expands popular collections

Victor Corporation releases independent jeweler marketing program, expands popular collections

(CINCINNATI) - The Victor Corporation, a fine jewelry manufacturer based in Cincinnati, Ohio, has announced the release of its 2009-10 marketing program for independent jewelers, featuring flyers, postcards, countercards, posters, duratrans, and other advertising supports.

Victor also unveils its 2009 version of its Postcard Power direct mail program that allows jewelers to pick from several postcard designs and messages that Victor will print and mail according to each jeweler's specific requirements and instructions.

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"We are known for our proven holiday flyer programs and this year we again offer our customers a choice of turnkey distribution plans that make it easier for jewelers to reach every household within a designated distance of their stores," said John Youkilis, president of Victor.

"Jewelers can choose to distribute flyers through Victor's program that saves time, money and effort," said Youkilis. "We are also urging retailers this year to combine our professionally designed direct mail postcards with their flyers and other promotions to compete aggressively for consumer dollars."

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Victor is also proud to announce that its highly successful program, Gem-Art Bridal Designs, now features a host of new modern and vintage styles that retail from $799 to $2,499. "Our engagement rings and sets feature round, princess, emerald and radiant cut diamond centers, and all styles are available as semi-mounts," said Youkilis. "Our customers are consistently reordering pieces from our bridal line, a testament to our focus on elegant design and total weights that allow retailers to hit price points in a challenging economy," added Youkilis.

Victor's Tapestry line of 18 karat gold and silver rings, earrings and pendants is also featured in the 2009-10 marketing program. "We enjoyed a tremendous launch of our Tapestry program last year and promote several styles in our flyers because they sell day in and day out," said Youkilis.

Tapestry styles are set with sparkling semi-precious color stones, such as amethyst, topaz, citrine, and garnet, all of which are priced to sell at magical retail price points between $99 and $299.

"Victor's Gem-Art Bridal Designs and Tapestry programs are prominently displayed in all of our advertising materials," said Youkilis. "We listen to our customers and are providing the product they demand."

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The Victor line will be on display at the following upcoming shows:

  • IJO Charlotte
  • July 19-22
  • Atlanta, GA SJTA
  • August 8-10
  • Booth 1302-1304
  • Columbus, OH
  • August 22-23
  • Booth 515

"We also ask that jewelers contact Victor at 800-543-1131 to schedule an appointment with one of our respected sales professionals who are among the best in our industry," said Youkilis.


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