Ginsberg is the only person in the world who wears a nametag 24-7 transforming his simple idea into a powerful business. Since November 2, 2000 – exactly 2,811 days ago – Scott has never been “nametagless.” He even has a replica of his nametag tattooed on his chest. A rare breed of personal branding, Scott has turned name tag wearing into a six figure business that has expanded into online training, speaking, consulting, writing, and blogging.
The author of seven books including “Hello, My Name is Scott” and “The Power of Approachability” is also a regular contributing columnist to Instore magazine and the St. Louis Small Business Monthly as well as a renowned public speaker and media expert. He has been featured in hundreds of media outlets, including The Wall Street Journal and CNN and even wrote a quiz on approachability for Cosmopolitan magazine. His client roster is far-reaching and impressive with household names such as Staples, Verizon Wireless and Prudential Financial.
An established “approachability expert,” he has never given the same presentation twice and each speech is tailored to its’ specific audience. “People buy people first,” Ginsberg says and his session will cover all aspects of approachability including how to maximize visibility, credibility and uniqueness in the eyes of the customers and prospects. A retailer can make a customer more comfortable and confident, which translates into an increased desire to do business.
Attendees of The Smart Jewelry Show will learn how to create an unforgettable personal brand by positioning their value to magnetize more business. Ginsberg will deliver “use-tomorrow” techniques that people can implement to maximize their conversational, networking and interpersonal efforts.
For more information about The Smart Jewelry Show, April 24-26, 2010 at