“The Retailers’ Reference Guide would be a valuable addition to any company involved in the jewelry business as a reference and as a training tool,” stated Douglas K. Hucker, AGTA CEO. “It is well organized and can also be shown to the client when discussing specific gemstones. We feel so strongly about this book that we are providing a free copy to every AGTA member.”
The book is spiral-bound and sections are divided out with easy-to-read tabs for quick navigation. Key Facts pages discuss the important quality factors for each category. The guide then focuses on specific gemstones, taking an in-depth look at the characteristics of each, lore, origin, treatments and care. Using this book, sales associates can quickly answer the majority of client’s questions, instilling confidence and helping to close the sale.
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