Southern Jewelry News

(LAFAYETTE, La.) - Stuller is excited to announce the launch of its new Kera™ marketing support system. Kera, the prime manufacturer’s branded bead collection, initially launched in November 2009.

“Kera gives jewelers the opportunity to actively participate in helping their customers create lasting memories,” says Elizabeth Brehmer, vice president of findings. “And we’ve designed this interactive, at-the-counter selling system to help retail jewelers sell Kera confidently while generating additional foot traffic in their stores. Jewelers can take advantage of our no minimum purchase requirements, next-day replenishing opportunities and universally compatible bracelets and necklaces.”

The comprehensive Kera Selling System can be purchased for less than $5,000 and comes complete with full marketing support, including:

Stuller has announced a complete marketing support system for their Kera™ beads.

• 6 varieties of bracelet styles and 2 necklace styles

• Fashionable packaging

• Marketing brochures

• Branded polishing cloths & counter pad

“Our customers are really excited about the entire collection,” says Leah Huskins of Innsbruck Jewelers in Saint Paul, MN. “They are impressed with the amount of beads to choose from and most make a 1 or 2 bead purchase, but almost always come back to add more.”

“And Stuller makes ordering our customers’ beads quick and easy. We love it!” adds Huskins.

To view the entire collection of Kera beads, visit www.stuller.com or call 800-877-7777.