Last updateTue, 14 Feb 2017 4pm

What's New

Lafonn debuts Asscher Cut Collection

Lafonn ears(CYPRESS, Calif.) - Lafonn raised the stakes in Las Vegas and debuted a new collection featuring today’s hottest diamond cut: the Asscher.

Originally designed in 1902, the Art Deco-styled rectilinear diamond cut is having a modern-day renaissance. Lafonn adds its signature style to the Asscher Cut Simulated Diamond with a collection comprised of rings, pendants, and earrings set in platinum-bonded sterling silver. Retail prices are from $100.

Samuel Spil Co. expands Dancing CZ line

SpilSamuel Spil Company is excited to announce the addition of Dancing CZ rings. Spil reports their Dancing CZ line was one of their hottest sellers for the 2014 holiday season and they expect it to continue this holiday season. The company has also been busy selecting holiday themed Dancing CZ pendants for the 2015 season.

The new items will be debuted at the Fall Atlanta Jewelry Show, August 8 - 10. Visit Samuel Spil at booth 424 to be among the first to see all of these new items.

For more information call 800-438-1714 or visit Samuel Spil Company online at www.SamuelSpil.com.


Zimbals re-releases Pre-Owned Rolex Watch Handbook

ZimbalsZimbals, the Swiss watch specialist since 1990, announces the re-release of its widely popular book, The Professionals Handbook: Pre-Owned Rolex Watches. Now in its 9th pressing, the book has become a staple for retailers seeking accurate information on how to evaluate pre-owned Rolex watches and accessories for authenticity.

Hailed as “The Rolex Bible,” this handbook is a complete guide to Rolex watches and has set an industry standard in watch authentication.

In tune with the times? New Unisex Ring Collection keeps the beat

Esprit JulyDesigned by Elaine of Esprit Creations

New to SJTA and the Atlanta Jewelry Show, family business Esprit Creations has been successfully manufacturing and wholesaling fine sterling silver jewelry with genuine gemstones for over 2 decades. Standing apart from the ordinary, their wide selection of exclusive designs gives a refreshing balance of timeless classics with an eye-catching, contemporary appeal. The company uses only natural gemstones consisting of superior quality, cut, color and sparkle.

Mason-Kay Jade to make Atlanta Jewelry Show debut

Mason Green JulyMason-Kay Jade has been a leading fine jade jewelry wholesaler/supplier/designer in the United States since 1976. The company specializes in all natural (type “A”) jadeite jade fine jewelry, designed in-house by their exclusive designer Kristina and MK design team. Mason-Kay Jade is excited to introduce their one-of-a kind jade jewelry collection featuring many of Kristina’s designs at the Atlanta Jewelry Show in August.

Mason-Kay Jade’s exquisite, one-of-a kind collection features fashion forward jade jewelry designs in a wide spectrum of colors, including various greens, lavenders, reds, yellows, blacks, greys, and the mysterious, colorless and translucent “Ice Jade.” Mason-Kay Jade states all of the tantalizing shades are guaranteed to be 100% natural and free from polymer treatment and/or dye.

Designs by HC announces successful launch of Men’s and Ladies’ Diamond Jewelry Collections at JCK LUXURY Show

HC men July(NEW YORK) - Designs by HC, an up and coming manufacturer of 14K, 18K and platinum diamond jewelry - necklaces, large diamond hoop earrings and tennis bracelets - best known for their Timeless Collection, unveiled the expansion of their offerings at the recent JCK LUXURY Show in Las Vegas. Company President Suresh Krishnani stated Designs by HC’s new product received “an extremely positive and successful response.” 

New for the ladies from Designs by HC is the “Pink Collection”. This collection features the elegant yet subtle beauty of pink gold accents surrounding diamonds in delicate necklaces, earrings and bracelets. The Pink Collection has a MSRP of $850 and up.

Reyes del Mar unveils new styles for summer

Reyes JulyReyes del Mar (RdM) is a family-owned company specializing in Sea Life and Nautical jewelry. The RdM line is perfectly suited for retailers in resort and coastal areas, but also has something for everyone. The line has over 800 items ranging from boats and fish to shells and jellyfish.

For this summer, RdM has introduced a rainbow of sandals. The sandals are available in luxury silver with .24 cts of genuine stones. (sapphires or tsavorites). Measuring approximately one inch in height, these flip flops are more than a charm. These beach shoes are an ideal memento of that fabulous vacation by the sea.