(ATTLEBORO, Mass.) - MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, has launched an enhanced digital presence - including a new website and expanded social media sites - for its BEaJEWELER outreach initiative, which seeks to bring “new blood” into the jewelry industry.
The website, BEaJEWELER.com, offers an extensive overview of the life of a professional bench jeweler, as well as the rewards of embarking on a jewelry-related career. Targeted to students as well as second-career adults, it includes videos and information about employer demand, earning capacity, typical job responsibilities, work environments, and the skills needed for success. It also offers MJSA’s extensive, fully searchable guide to schools with programs in jewelry making and design, and insights from professional jewelers and designers on why they love what they do.