05262016Thu
Last updateTue, 24 May 2016 9pm

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Stuller releases new Diamonds and Gemstones catalog

Stuller catalogExclusive section for pearls, reference tables for pricing, and more

(LAFAYETTE, La.) - Stuller is pleased to announce the release of its first catalog of 2016, Diamonds and Gemstones 2016-2017.

“It’s been over two years since we’ve published a diamonds and gemstones catalog,” says Stanley Zale, Vice President of diamonds and gemstones. “Our offering has done some significant growing over that time with regards to new items and product extensions. Now so more than ever, Stuller has the broadest selection of diamonds and gemstones in the jewelry industry.”


AGS launches new consumer advertising campaign

 

AGS(LAS VEGAS) - The American Gem Society (AGS) has announced its plans to launch a new, fully integrated U.S. advertising campaign to raise consumer awareness of its brand and to drive traffic to its members using its “Find a Jeweler” search feature. The ad campaign will target both male and female consumers, with “Buy It with Confidence” ads targeting male consumers and “Love What You See. And What You Can’t” ads targeting female consumers.

Aimed at increasing consumer awareness of AGS and its esteemed membership, the print ads will run in GQ, Glamour and Vogue in the first half of 2016 in top regional markets to cover the important shopping occasions of Valentine’s Day, Mother’s Day and the bridal season. Additionally, the campaign will run in print and digital media in The Knot throughout all of 2016.

Charles Garnier releases new catalog

Garnier Jan(LOS ANGELES) - Charles Garnier Paris is releasing a catalog of their new collection of sterling silver jewelry featuring Hearts and Arrows Diamonds. The company is also using faceted gemstones in 10 different colors such as blue topaz, amethyst, lapis lazuli, etc.

“This is the first time in the U.S.A. that a company is exclusively using Hearts and Arrows Diamonds with sterling silver jewelry,” said Julie Franco, Vice President of Sales. “The response has been excellent and our customers, based mostly of independents, love the opportunity to differentiate themselves from the chains. The quality and the cut of our diamonds make all the difference to close the sale,” she added.

Rembrandt Charms launches new website

rembrandt charms logo(WILLIAMSVILLE, N.Y.) - Rembrandt Charms is excited to announce the launch of its new website at www.RembrandtCharms.com.

The new website is focused on engaging the consumer and helping them to find you, their local retail jeweler. While Rembrandt Charms works on uploading its thousands of products onto the new website, the entire charm collection can be found on the original website at RQC.RembrandtCharms.com.

Edge Retail Academy announces Aged Inventory Program

(LAS VEGAS) - The Edge Retail Academy has announced a new program to help jewelers counteract a chronic business concern - aging inventory.

“Inventory isn’t like wine. It doesn’t improve with age,” said David Brown, co-founder and President of Edge Retail Academy. “Aged inventory can sour a jeweler’s budget by tying up cash that could be used for better things, like store improvement, marketing or buying the new lines that customers actually want. It’s one of the most frequent problems we encounter when working with jewelers to improve their business. So we created a new Aged Inventory Program - a targeted, industry-specific program to help jewelers reduce their aging inventory and keep their cash flow flowing.”

MJSA launches new BEaJEWELER website, social media sites

MJSA(ATTLEBORO, Mass.) - MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, has launched an enhanced digital presence - including a new website and expanded social media sites - for its BEaJEWELER outreach initiative, which seeks to bring “new blood” into the jewelry industry.

The website, BEaJEWELER.com, offers an extensive overview of the life of a professional bench jeweler, as well as the rewards of embarking on a jewelry-related career. Targeted to students as well as second-career adults, it includes videos and information about employer demand, earning capacity, typical job responsibilities, work environments, and the skills needed for success. It also offers MJSA’s extensive, fully searchable guide to schools with programs in jewelry making and design, and insights from professional jewelers and designers on why they love what they do.

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