Last updateWed, 06 Dec 2017 6am

What's New

It’s an Endless Summer at RellerGold

This year marks the 50th anniversary of Bruce Brown’s seminal surfing film “The Endless Summer”. This year also marks 50 years since Marcus Reller registered the Lone Palm symbol as the trademark for his burgeoning souvenir charm business in Miami.

In search of his own “endless summer,” Marcus abandoned the cold winters of New York City to become one of the first jewelry manufacturers to open up in South Florida. Serving the resort markets of the Sunshine State and the Caribbean, the Lone Palm mark was a particularly apt symbol in the heyday of the traditional charm bracelet.

Elisa Ilana’s new Beneath the Moon Collection

Elisa Ilana, a premier manufacturer of fine fashion jewelry, offering a variety of styles, at a wide spectrum of prices, for every occasion, is pleased to introduce the Beneath the Moon Collection. The new collection features design originals by Laurie Langdon, using the finest metals and semi-precious stones available.

Zimbals makes it possible to add Rolex to your inventory - just in time for Christmas!

In jewelry retail, nothing starts conversation like a Rolex watch in your showcase. But for most retailers, cost becomes the big obstacle.

Finally there’s a solution every retailer can take advantage of, thanks to Zimbals. One that Zimbals says protects the retailer and offers the best pricing, highest quality product out there, complete with warranty. It’s called MyWatchShowroom.com and it’s designed specifically with the retail jeweler in mind.

White Pine Jewelry Solutions’ new consignment program aims to boost jewelers’ sales

(NEW YORK) - White Pine Jewelry Solutions, a division of White Pine Trading LLC, one of the world’s largest recycled diamond companies, plans to help jewelers ramp up their competitiveness via the launch of an innovative consignment program. 

The new program aims to help retailers drive traffic to their stores and build market dominance with new styles, categories and price points with no up front costs to the jeweler. “This solution is different from others on the market because it gives medium-to-large chains, or high-volume, independent stores, access to a broad array of value-priced jewelry that is tailored to their needs, rather than the limited selection offered under most consignment programs,” explained Michael Lebowitz, Director of Jewelry for White Pine Jewelry Solutions.

What’s new from Marathon

Bracelet Catalog


Marathon, a family business since 1897 located in Attleboro, MA, has published a new comprehensive ladies bangle bracelet catalog.  Marathon is known for their quality guard and hinge bracelets in both gold filled and sterling silver with many hand engraved designs. Available in several widths and styles for fashionable women who choose to stack more than one bracelet on their wrist.

All of the sterling silver bracelets are rhodium finished and each bangle, slip-on or cuff style comes gift boxed with a lifetime guarantee.

Replacement Chain Catalog


Marathon Company has also just published a complete replacement chain catalog for the retail jeweler. The  wide selection of chains are clearly illustrated in this catalog, including rope, cable, wheat, curb and many novelty styles in gold filled, sterling silver, 14K yellow and white gold. All links are soldered closed. White gold and sterling silver chains are rhodium plated for a longer lasting and more beautiful shine. This catalog is easy to navigate for the retailer and enables the sales staff to give the customer several choices when looking for a new chain.

Replacement chains are also available in a convenient binder with 25 assorted chains of your choosing, or 25 pre-selected best-sellers. All chains come with a lifetime guarantee.


Locket Studio


Marathon Company launched a new and unique tool for your store or customer to resize and print a photograph to the exact size and shape of any Marathon locket.

The new website includes step by step directions with videos. The retailer can print the resized photo directly, or during busier times, show customers how to do it on their own. All of this is completely free.

With Locket Studio your sales associates can build customer relations and add value to their locket sales. Each locket comes with a lifetime guarantee.

Visit LocketStudio.com to get started and see how simple it is.

For further information or to request a catalog please call Marathon Company at 800-451-1515 or visit www.marathon-co.com.

Passion, Love, Fire all ignite with ASHI’s Emotion Diamonds

ASHI is pleased to introduce their new Emotion Diamonds Collection Flyer. Emotion Diamonds is an exquisite collection of diamond jewelry with diamonds that shimmer and sparkle with every movement and pulsating heartbeat of the individual wearing it. Its center diamond is set in such a way that when worn, it continuously moves - giving it a dazzling effect. What a way to say, “You shine like a diamond!”