Last updateWed, 18 Oct 2017 12am

What's New

Econo-Lite introduces latest development in LED showcase lighting

Properly lighting a jewelry showcase isn’t as easy as simply installing an LED fixture and pointing it towards the merchandise, as the correct color temperature and light power are crucial to making things work properly.  The beauty of the LED fixture is also an important element, as it will be seen by every customer viewing the merchandise inside the cases. Most LED showcase lights are over an inch wide – some up to an inch and a half in width - which can impact the viewing area of merchandise sitting near the front of a case. 

Nina Nguyen announces 2014 Wisteria collection

(BOULDER, Colo.) – Nina Nguyen Designs 2014 Wisteria collection pairs the inspirational beauty of the line’s namesake flower with versatile designs that will remain stylish for seasons to come.

Drawing from her love of nature and travel, owner Nina Nguyen continues to design fashion-forward collections using all-natural precious and semi-precious stones.

GIA launches new Report formats

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) introduced the revised format for its diamond grading and gem identification reports beginning January 1, 2014. While the format has changed, the information, which is so important to clients and the public, has not.

New from Jewel Couture - the Isis Collection

(FLEETWOOD, N.C.) - Jewel Couture LLC is previewing its newest Isis Collection for 2014. Inspired by ancient Egyptian jewelry the versatile pieces reflect a modern sensibility. The Solar Disc necklace and earrings in pure 18 karat gold include hand hammered gold discs and hand-made chains and range in prices from $490 to $1250 MSRP. The solar disc was a motif popular in Egyptian jewelry. Other Collection pieces include karat gold, gems such as lapis, sapphires and emeralds and Cleopatra type collar statement necklaces, very on trend today.

Simply Diamonds’ new styles, partnership approach create “simple success” for retailers

Announces new styles to build on success into 2014

Simply Diamonds, the makers of the Heartbeat Diamond Collection, a collection of precision cut diamonds mounted in a state of constant motion, has introduced powerful new styles for 2014. The new styles include:

  • Three new designs of Sterling Silver Heartbeat earrings
  • Two new 14 KT gold pendants
  • Two new pendants that incorporate Heartbeat in Steal Her Heart branded pendants; one in sterling silver and one in 14 KT gold.


Partnering Approach

Simply Diamonds strives to offer only the styles that retailers want to stock because they sell quickly. Simply Diamonds provides extensive support in branding, advertising and promotion, including: ready to run print ads, TV ads, radio ads, posters, flyers, video footage, high resolution artwork, web and social media support and access to an experienced advertising agency to help personalize and put these tools to work.

Additionally, Simply Diamonds is committed to ensuring you have the styles you need when you need them by providing just-in-time shipping. This powerful combination of style and partnership creates tremendous success for their retail customers.

Comments from some of Simply Diamonds’ satisfied customers:

Tim Gannaway, Gannaway Brother’s Jewelers, Warrenton, OR: “Heartbeat is the number one rollout in forty three years. I had underestimated the strength of the product. Simply’s ability to ship for next day delivery built the success.”

Dan Greiner, Blue River Jewelry, Seward, NE: “Beats the competition by leaps and bounds. Good looking product and price points with far less investment.”

Larry Gilinsky, Bergman Jewelers, Omaha, NE: “You keep my heart beating with great service!”

Mark Garcia, Garcia & Co. Jewelers, Farmington, NM: “Sold as fast as they were coming in. It’s December twenty third, we have three silvers left in the case, expect twenty this morning and expect to sell all by tomorrow at $485 average retail sale.”

Dick Amos, Amos Jewelers, Wray, CO: “The company and the product are the real deal.”

“With the launch of new styles and new tools for our retail partners, we are dedicated to continuing to grow the success of the Heartbeat and Steal Her Heart brands this Valentines Day, spring, and beyond,” said Roopam Jain, CEO, Simply Diamonds. “Simply Diamonds is excited to share our tools for success with retailers to build a profitable 2014.”


About Simply Diamonds

New York City-based Simply Diamonds Inc. is a firm committed to providing high turn, in stock, competitively priced, quality diamond jewelry to independently owned jewelry retailers. SDI is best known for great value in entry level diamond solitaire earrings. SDI excels in price point bridals, anniversary bands, fashion pendants and earrings.

For more information please contact Simply Diamonds at 800-746-7062 or This email address is being protected from spambots. You need JavaScript enabled to view it., or visit www.simplydiamondsusa.com, www.theheartbeatdiamondcollection.com and www.stealherheart.com.